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Eldad Persky

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Eldad Persky is a senior technology and business executive at Samsung Electronics, where he serves as SVP of Global Product, Engineering & Business Development. In this role he oversees product strategy and engineering initiatives tied to Samsung's connected device and smart TV platforms, which are central to the company's advertising and media ecosystem — including Samsung Ads and the Tizen-based smart TV operating system that reaches hundreds of millions of households globally. Persky has built his career at the intersection of consumer technology, connected TV, and digital media. His work at Samsung places him at the heart of the CTV advertising landscape, as Samsung's first-party data and ad-supported content platform (Samsung TV Plus) represent significant assets for advertisers and media partners alike. His background spans product leadership and business development in technology environments, with a focus on scaling platforms and forging strategic partnerships across the media and advertising industries.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Role
SVP Global Product, Engineering & Business Development
Based
New York, New York, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Eldad Persky is a senior technology and business executive at Samsung Electronics, where he serves as SVP of Global Product, Engineering & Business Development. In this role he oversees product strategy and engineering initiatives tied to Samsung's connected device and smart TV platforms, which are central to the company's advertising and media ecosystem — including Samsung Ads and the Tizen-based smart TV operating system that reaches hundreds of millions of households globally. Persky has built his career at the intersection of consumer technology, connected TV, and digital media. His work at Samsung places him at the heart of the CTV advertising landscape, as Samsung's first-party data and ad-supported content platform (Samsung TV Plus) represent significant assets for advertisers and media partners alike. His background spans product leadership and business development in technology environments, with a focus on scaling platforms and forging strategic partnerships across the media and advertising industries.

Expertise & education

Expertise

Connected TV (CTV)Smart TV PlatformsProduct StrategyBusiness DevelopmentDigital AdvertisingSamsung AdsConsumer Electronics EcosystemsStreaming & Ad-Supported Content
Connection details