Wurl

Leading CTV distribution and monetization platform serving major streaming publishers

Wurl operates as a leading connected TV platform that enables content owners and streaming services to distribute, monetize, and advertise their video content across the fragmented CTV ecosystem. The company provides a comprehensive suite of solutions including content distribution to major streaming platforms, server-side ad insertion (SSAI), dynamic ad insertion (DAI), and advanced advertising capabilities. Wurl serves as critical infrastructure for the streaming video industry, helping content publishers navigate the complex landscape of connected TV devices, platforms, and advertising technologies. As a subsidiary of AppLovin Corporation (acquired in 2022), Wurl continues to operate as a distinct brand serving major media companies, content creators, and streaming platforms. The platform processes billions of streaming hours annually and has established itself as a key player in the CTV advertising ecosystem. Wurl's technology stack enables seamless content delivery while providing sophisticated advertising capabilities including programmatic advertising, direct ad sales support, and comprehensive analytics for measuring campaign performance across multiple streaming destinations.