Crackle Plus

Mid-tier AVOD platform and CTV ad inventory provider that competed against Tubi, Pluto TV, and Peacock before shutting down in 2025

Crackle Plus was a streaming video-on-demand operator under Chicken Soup for the Soul Entertainment that shut down in 2024 when its parent company was placed into Chapter 7 liquidation.¹ In the advertising technology space, Crackle Plus built out a sophisticated CTV ad stack: it integrated advanced advertising management software with server-side ad insertion (SSAI), fostering relationships with both supply- and demand-side platforms for programmatic ad sales, and leveraged enriched first-party viewership data to increase CPMs and support smarter ad campaign targeting.² It partnered with TransUnion to utilize identity and audience solutions, drawing on an identity graph covering 98% of U.S. adults to resolve viewers to a person or household, enabling more accurate ad curation and delivery while protecting consumer data.³ Crackle Plus also employed television content metadata reporting through supply-side platform Magnite, giving ad buyers show- and episode-level insights — including genre and TV rating — comparable to those available in linear TV transactions.⁴ To serve marketers more directly, it launched a branded content studio backed by Chicken Soup for the Soul Television Group, led by a dedicated head of branded entertainment, and partnered with analytics platform Upwave to provide brands and advertisers with measurable campaign data and insights.⁵ Source 1: wikipedia.org — Crackle (service) Source 2: prnewswire.com — SeaChange Powers Streaming and Advanced Adtech ... Source 3: transunion.com — Chicken Soup for the Soul Entertainment's Crackle Plus ... Source 4: mediapost.com — Crackle Plus Offers TV Content Metadata To Ad Buyers ... Source 5: adweek.com — Crackle Plus Sets Branded Content Studio, New FAST ...