Comcast Advertising Media Solutions
Enables local and national advertisers to reach targeted audiences across linear TV, streaming, and digital screens using Comcast's first-party data, delivering measurable outcomes at scale.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- TV & Cross-Screen Advertising
- Business Model
- Media Sales / Managed Service
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 1001-5000
- Revenue Range
- $1B+
- Stock Symbol
- CMCSA
- Parent Company
- Comcast Advertising
- API Available
- Limited
One of the largest cable TV advertising sales organizations in the U.S., leveraging Comcast's first-party subscriber data and FreeWheel's ad tech infrastructure for audience-based cross-screen advertising.
Comcast Advertising Media Solutions is the advertising sales arm of Comcast Advertising, operating as the rebranded successor to Effectv (formerly Comcast Spotlight). The division serves both local and national advertisers by leveraging Comcast's vast cable and broadband infrastructure to deliver audience-based, cross-screen advertising campaigns. It connects brands with viewers across linear television, streaming services, video-on-demand, and digital platforms, using first-party data from millions of Comcast subscribers to enable precise audience targeting and measurable campaign outcomes. The company occupies a unique position in the AdTech ecosystem as a media owner with direct access to one of the largest pay-TV subscriber bases in the United States. This gives it a significant data advantage, allowing advertisers to move beyond traditional demographic buying and instead target specific audience segments based on viewing behavior, geography, and household characteristics. Its solutions are designed to help advertisers of all sizes — from local small businesses to Fortune 500 brands — reach the right viewers at the right time across an increasingly fragmented media landscape. As part of Comcast Corporation, Comcast Advertising Media Solutions benefits from deep integration with FreeWheel (Comcast's ad tech platform) and other Comcast properties, creating a vertically integrated stack that spans ad serving, data, and inventory. This positions the company as a formidable competitor to other TV advertising sales houses and emerging connected TV (CTV) platforms, offering a combination of scale, data depth, and cross-screen reach that few rivals can match.
Audience Targeting
First-party data-driven audience segmentation enabling advertisers to target specific viewer groups based on behavior, geography, and household attributes across Comcast's subscriber base.
Cross-Screen Advertising
Unified campaign delivery across linear TV, streaming, video-on-demand, and digital platforms to reach viewers wherever they watch.
Local Advertising Solutions
Geo-targeted advertising products designed for local and regional businesses to reach audiences within specific markets or zones.
National Advertising Solutions
Large-scale campaign management tools for national brands seeking broad reach with audience precision across Comcast's footprint.
Campaign Measurement & Attribution
Outcome-based reporting and attribution tools that connect ad exposure to real-world business results such as store visits, website traffic, and sales lift.
Streaming & CTV Inventory
Access to premium streaming and connected TV inventory, including Peacock and other streaming platforms, for targeted video advertising.
- 2000Founded