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Comcast Advertising Media Solutions
Philadelphia, Pennsylvania, United States · Founded 2000
1001-5000 employees · CMCSA
Sourced & current · updated Jun 8, 2026Website
Comcast Advertising Media Solutions is the local and national advanced TV advertising sales business of Comcast Advertising, formerly known as Effectv. It provides audience-based targeting and cross-screen advertising across linear TV, streaming, and digital platforms, enabling advertisers to reach viewers efficiently with measurable outcomes.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsDemand Side Platform (DSP)Connected TV Platform
One of the largest cable TV advertising sales organizations in the U.S., leveraging Comcast's first-party subscriber data and FreeWheel's ad tech infrastructure for audience-based cross-screen advertising.
Ownership
Parent: Comcast Advertising