Cadent

Leading advanced TV advertising platform serving major advertisers, agencies, and media companies

Cadent is a leading advanced TV advertising platform that helps advertisers, agencies, and media companies plan, execute, and measure data-driven campaigns across the converged TV landscape. The company provides solutions for audience-based buying, addressable TV advertising, and cross-platform measurement spanning linear TV, streaming/OTT, and video-on-demand. Cadent operates as a subsidiary of Telaria (which later merged with Magnite in 2020), maintaining its distinct brand and platform while serving as a critical infrastructure provider in the evolving TV advertising ecosystem. Cadent's platform leverages proprietary data and partnerships to enable advertisers to reach specific audiences at scale across traditional and digital TV environments. The company works with major TV networks, MVPDs (multichannel video programming distributors), and streaming services to facilitate advanced advertising capabilities including dynamic ad insertion, audience segmentation, and attribution measurement. Cadent serves as a bridge between traditional TV advertising and programmatic digital advertising, helping the industry transition to more data-driven, accountable advertising models. As a subsidiary within the broader Magnite ecosystem, Cadent continues to operate its advanced TV platform while benefiting from integration with one of the largest independent sell-side advertising platforms. The company maintains significant relationships with major advertisers, agencies, and media owners, positioning itself as a key player in the convergence of linear and streaming TV advertising.