WPP Media
WPP Media delivers integrated, data-driven media planning and buying at global scale, leveraging proprietary technology and cross-agency intelligence to maximize advertising ROI for the world's largest brands.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 2, 2026
- Industry
- Media Planning, Buying & Investment
- Business Model
- Agency / Managed Services
- Target Market
- Enterprise
- Employee Count
- 10000+
- Revenue Range
- $15B+ (media billings)
- Stock Symbol
- WPP
- Parent Company
- WPP plc
- API Available
- Limited
World's largest media investment group by billings, operating as the media arm of WPP plc and successor to GroupM
WPP Media is the media investment and services division of WPP plc, the world's largest advertising and communications holding company. Announced in 2024 as a rebranding and restructuring of GroupM, WPP Media consolidates the media capabilities of WPP's agency network — including brands like Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners — under a unified organizational structure. The move reflects WPP's strategy to streamline operations, reduce complexity, and better compete in an increasingly data-driven and technology-centric media landscape.
Mindshare
Global media agency focused on adaptive marketing and audience-first media strategies
Wavemaker
Media agency specializing in purchase journey planning and content-driven media
EssenceMediacom
Data and technology-led media agency formed from the merger of Essence and MediaCom
mSix&Partners
Performance-focused media agency operating across multiple markets
Choreograph
WPP's data products and technology unit supporting audience intelligence and identity solutions
WPP Open
AI-powered marketing operating system providing integrated campaign management and intelligence across WPP agencies
- 2024Founded