Formerly GroupM (renamed May 2025) · See the lineage →
AI-drafted from public sources45 sources cited
At a glance
- Employees
- 10001+
- Revenue
- $10B+
- Stock
- WPP
About
One of the world's largest media investment and services groups, operating at global scale across all major media channels and markets
WPP Media is a U.S.-based media business owned by the multinational holding company WPP plc, and was ranked the world's largest media buying agency as of 2023. It brings together media, data, and partnerships to deliver creative personalization at scale, integrating AI-driven media intelligence to serve clients across the full marketing investment lifecycle. Clients are connected through WPP Open and its Open Intelligence system, which securely links live data from clients, partners, and WPP to optimize marketing investment in real time — giving advertisers precise visibility into where, how, and why their media spend is working. The business rebranded from GroupM to WPP Media in May 2025, at which point EssenceMediacom, Mindshare, T&Pm, and Wavemaker ceased operating as separate agencies. Source 1: wikipedia.org — WPP Media Source 2: wpp.com — Our company Source 3: wpp.com — About WPP – the trusted growth partner for leading brands
Business model
Agency
Target market
Enterprise
What they offer
EssenceMediacom
Full-service media agency combining data, technology, and creative media solutions for global and local clients
Mindshare
Global media agency focused on adaptive media strategies and accelerated business growth
Wavemaker
Media agency specializing in purchase journey planning and positive provocation to drive brand growth
mSix&Partners
Challenger media agency offering integrated media and data solutions
Choreograph
WPP's data products and technology company providing audience intelligence and identity solutions
Finecast
Addressable TV specialist enabling targeted advertising across connected and linear TV environments
Xaxis
Programmatic media platform and outcome-based media company leveraging AI for digital advertising
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited