Skip to content
ATDbbeta
Brief
Wavemaker

Wavemaker

Media AgencyAgencywavemakerglobal.com

Wavemaker is a large global media agency network, part of GroupM and WPP plc, with global billings exceeding US$38 billion and clients including Vodafone, L'Oréal, IKEA, Paramount Pictures, Colgate-Palmolive, and Huawei, among others.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 22, 2026

In the news
Founded
2018
HQ
London, United Kingdom
Network
WPP Media
Parent
WPP plc
Connections
28

AI-drafted from public sources16 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
7integrations14competitors1corporate family
Marketing Agency

About

One of the world's largest media agency networks, operating across 90+ markets with 8,500+ employees, competing at the top tier of global media buying and planning.

Wavemaker is a large global media agency network, part of GroupM and WPP plc, with global billings exceeding US$38 billion and clients including Vodafone, L'Oréal, IKEA, Paramount Pictures, Colgate-Palmolive, and Huawei, among others. For its clients, Wavemaker provides media strategy, planning, buying, and execution across brands, working alongside client marketing teams on strategic initiatives aimed at optimizing and creating efficiency across the media buying process. To support these operations, Wavemaker connects to over 80 data sources, ingesting, cleaning, and harmonizing campaign data in a single platform to better understand the drivers behind campaign performance and identify new areas of optimization. The company was formed through a merger of the GroupM agencies MEC and Maxus. Source 1: wikipedia.org — Wavemaker (media agency) Source 2: wavemakerglobal.com — Telia Company chooses Wavemaker as media agency ... Source 3: adverity.com — Wavemaker Global

Business model

Agency

Target market

Enterprise

What they offer

  • Provocative Planning

    Wavemaker's proprietary media planning methodology that challenges conventional approaches to drive better consumer outcomes.

  • Content+

    Content marketing and branded content creation service integrated with media planning and distribution.

  • Performance Marketing

    Data-driven performance media services including paid search, paid social, and programmatic buying.

  • Wavemaker Momentum

    Proprietary consumer purchase journey research and planning tool that maps how consumers move from awareness to purchase.

  • Data & Analytics

    Advanced audience analytics, measurement, and attribution capabilities to optimize media investment.

Key features

Global media planning and buying across 90+ marketsProprietary purchase journey mapping (Momentum)Integrated content and performance marketingData-driven audience targeting and analyticsCross-channel campaign measurement and attributionProgrammatic media buying capabilitiesBranded content and partnerships

Use cases

Global media planning and buying for multinational brandsPerformance marketing and digital media optimizationBranded content creation and distributionAudience research and consumer journey mappingCross-market media strategy and executionProgrammatic advertising management

Customer segments

Global enterprise brandsFMCG / CPG companiesTechnology companiesAutomotive brandsFinancial services firmsRetail and e-commerce brandsPharmaceutical and healthcare companies

Tech & specs

Technology stack

Programmatic DSPsData management platforms (DMPs)Customer data platforms (CDPs)Advanced analytics and attribution toolsProprietary Momentum planning platformAI and machine learning for media optimization

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

3 views
On the Holdco MapWPP plcOn the Mapby country + regionOn the GraphNetwork around Wavemaker