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Brief
PHD

PHD

Media Planning & BuyingAgencyphdmedia.com

PHD is a global media agency, founded in London in 1990, that helps brands grow faster than their competitors through strategic and creative media planning.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1990
HQ
London, United Kingdom
Network
Parent
Omnicom Group
Connections
24

AI-drafted from public sources12 sources cited

At a glance

Employees
5001-10000
9integrations6competitors1corporate family

About

Top-tier global media agency known for strategy-led planning, consistently ranked among the world's leading media networks and a multiple award-winner for creative and strategic excellence.

PHD is a global media agency, founded in London in 1990, that helps brands grow faster than their competitors through strategic and creative media planning. Part of Omnicom Media Group, PHD provides global media planning and buying services for clients across markets. Its core offering combines data, technology, and human-centric principles to drive measurable outcomes, drawing on expertise and talent across markets and disciplines to deliver work with real impact. PHD gives clients access to Omni, Omnicom Group's marketing orchestration and insights platform, which houses Omni Studio — a proprietary global planning and collaboration platform that blends gamification techniques with strategic principles to drive innovation. Operating from over 100 offices in 74 countries, PHD serves some of the world's largest advertisers, backed by sophisticated research resources and advanced business intelligence tools. Recent business highlights include being named OpenAI's global media agency of record, and despite 37% of its client base — representing $4 billion in billings — going into review by end of 2024, PHD retained 85% of that business and earned its second consecutive Global Media Agency of the Year title from ADWEEK. Source 1: phdmedia.com — About us - PHD Media Puerto Rico Source 2: adweek.com — OpenAI Names PHD Global Media AOR As It Ramps Up ... Source 3: phdmedia.com — About us - PHD Intelligence. Connected.

Business model

Agency

Target market

Enterprise

What they offer

  • PHD Source

    Proprietary strategic planning system that provides a structured framework for developing insight-led, data-informed media strategies across global markets.

  • Media Planning & Buying

    Full-service media planning and buying across all channels including digital, programmatic, TV, OOH, and emerging media.

  • Data & Analytics

    Advanced audience analytics, measurement, and attribution services to optimize campaign performance and demonstrate business impact.

  • Content & Partnerships

    Strategic content creation and media partnership programs that connect brands with audiences through culturally relevant contexts.

Key features

PHD Source proprietary planning frameworkStrategy-led media approach grounded in behavioral scienceGlobal network with local market expertiseIntegrated data and analytics capabilitiesAward-winning creative media thinkingAccess to Omnicom Media Group's unified technology platform

Use cases

Global brand media strategy and planningIntegrated cross-channel campaign executionAudience insight and segmentation for large advertisersPerformance media optimization for multinational brandsBrand building through culturally resonant media partnershipsData-driven attribution and measurement for enterprise clients

Customer segments

Global FMCG brandsTechnology companiesAutomotive manufacturersFinancial services firmsRetail and e-commerce brandsPharmaceutical and healthcare companies

Tech & specs

Technology stack

Omnicom Media Group unified data platformProgrammatic DSP integrationsAdvanced audience data and DMP toolsCustom analytics and reporting dashboardsPHD Source planning software

Security & compliance

GDPRCCPA

Deployment

Cloud

API

No

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