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Brief
Omnicom Group

Omnicom Group

Omnicom delivers integrated, data-driven marketing and communications solutions through a world-class portfolio of agency brands, enabling global and local clients to connect with audiences across every channel and discipline.

omc.comNew York, New York, United StatesFounded 1986

Last updated Jun 6, 2026 by ATDb automated enrichment

Industry
Advertising & Marketing Communications
Business Model
Agency Holding Company
Target Market
Enterprise
Employee Count
10001+
Revenue Range
$14B+
Stock Symbol
OMC
API Available
Limited
Market Position

One of the 'Big Four' global advertising holding companies, competing with WPP, Publicis Groupe, and Interpublic Group for the world's largest marketing budgets.

Overview

Omnicom Group is a leading global advertising and marketing communications holding company headquartered in New York City. Founded in 1986 through the merger of BBDO Worldwide, DDB Needham, and TBWA, Omnicom operates a vast network of agencies across disciplines including creative advertising, media planning and buying, public relations, healthcare marketing, CRM, and specialty communications. Its flagship agency networks include BBDO, DDB, TBWA, OMD, PHD, and FleishmanHillard, among many others. Omnicom serves a broad range of Fortune 500 and global clients across virtually every industry vertical, offering integrated marketing solutions that span traditional and digital channels. The company has invested significantly in data, analytics, and technology capabilities through its Omnicom Data & Technology platform (Omni), which provides a precision marketing infrastructure enabling audience targeting, insights, and measurement across the media ecosystem. As one of the 'Big Four' global agency holding groups alongside WPP, Publicis Groupe, and Interpublic Group, Omnicom competes at the highest level of the advertising industry. The company generates revenues exceeding $14 billion annually and employs approximately 70,000 people worldwide. Omnicom is publicly traded on the New York Stock Exchange under the ticker OMC and has announced a planned merger with Interpublic Group, which would create the world's largest advertising holding company.

Products & Features

Omni

Omnicom's proprietary precision marketing and insights platform, providing audience targeting, data orchestration, and measurement capabilities across the media ecosystem.

BBDO Worldwide

One of the world's most awarded creative agency networks, known for powerful brand storytelling and integrated campaigns.

DDB Worldwide

Global creative agency network with a legacy of iconic advertising and a focus on creativity-driven business results.

TBWA Worldwide

Creative agency network known for 'Disruption' methodology and breakthrough brand work.

OMD Worldwide

One of the world's largest media agency networks, specializing in media planning, buying, and performance optimization.

PHD Media

Global media agency network focused on thought leadership, strategy, and innovative media solutions.

FleishmanHillard

Leading global public relations and communications agency offering reputation management, corporate communications, and public affairs.

Omnicom Health Group

Specialized group of healthcare marketing agencies serving pharmaceutical, biotech, and health services clients.

Omnicom Precision Marketing Group

Cluster of agencies focused on CRM, data-driven marketing, digital transformation, and customer experience.

Key Features
Global network of 1,500+ agencies across 100+ countriesProprietary Omni data and technology platformIntegrated creative, media, PR, and specialty servicesAdvanced audience targeting and precision marketing capabilitiesCross-channel measurement and analyticsDedicated practice areas for healthcare, CRM, and experiential marketingStrong talent base with approximately 70,000 employees worldwide
Use Cases
Global brand advertising and creative campaign developmentIntegrated media planning and buying across digital and traditional channelsCorporate and brand public relations and reputation managementPrecision audience targeting and data-driven marketingHealthcare and pharmaceutical marketing communicationsCRM, loyalty, and direct marketing programsExperiential and event marketingDigital transformation and customer experience consulting
Customer Segments
Fortune 500 corporationsGlobal consumer goods brandsPharmaceutical and healthcare companiesFinancial services firmsTechnology companiesRetail and e-commerce brandsAutomotive manufacturersGovernment and non-profit organizations
Corporate history
  • 1986Founded
Connections
View Omnicom Group’s full portfolio (32) See alternatives to Omnicom Group See integrations with Omnicom Group (24) See acquisitions by Omnicom Group (2)

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