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Brief
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Momentum Worldwide

Momentum Worldwide creates transformative brand experiences that connect consumers to brands through live events, sponsorship activation, and integrated campaigns, driving measurable engagement and loyalty.

New York, New York, United StatesFounded 1987Parent: Omnicom Group

Last updated May 12, 2026 by ATDb automated enrichment · Connections updated May 13, 2026

Industry
Experiential Marketing & Brand Activation
Business Model
Agency
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$200M-$500M
Parent Company
Omnicom Group
API Available
No
Market Position

One of the top global experiential marketing agencies, backed by IPG's McCann Worldgroup network with a strong foothold in sports, entertainment, and live brand experiences.

Overview

Momentum Worldwide is a leading global experiential marketing and brand experience agency founded in 1987 and headquartered in New York City. The agency specializes in creating immersive brand experiences, live events, sponsorship activation, sports marketing, and integrated marketing campaigns that connect brands with consumers at key touchpoints. With a presence in over 30 countries, Momentum Worldwide serves some of the world's largest brands across industries including automotive, financial services, technology, and consumer goods. Momentum Worldwide operates as a subsidiary of McCann Worldgroup, itself part of the Interpublic Group of Companies (IPG), one of the largest advertising holding companies in the world. This positioning gives Momentum access to significant global resources, data capabilities, and cross-agency collaboration while maintaining its distinct identity as an experiential marketing specialist. The agency is known for blending physical and digital experiences, leveraging data and technology to create measurable brand engagement. In the broader AdTech and marketing ecosystem, Momentum Worldwide sits at the intersection of experiential marketing, sponsorship consulting, and integrated brand communications. The agency has built a strong reputation for sports and entertainment marketing, having worked with major properties including the Olympics, FIFA World Cup, and various professional sports leagues. Its ability to combine creative storytelling with data-driven insights and technology-enabled experiences positions it as a significant player in the evolving landscape of consumer engagement.

Products & Features

Experiential Marketing

Design and execution of immersive live brand experiences and consumer activations

Sponsorship Activation

Strategic activation of sports, entertainment, and cultural sponsorships for brand partners

Sports Marketing

End-to-end sports marketing services including athlete partnerships, event activations, and fan engagement

Digital & Virtual Experiences

Hybrid and fully digital brand experiences that extend physical events into online environments

Integrated Brand Campaigns

Cross-channel marketing campaigns that unify experiential, digital, and traditional media touchpoints

Retail & Shopper Marketing

In-store and point-of-sale brand experiences designed to influence purchase decisions

Key Features
Global network spanning 30+ countriesDeep expertise in sports and entertainment marketingData-driven experience design and measurementHybrid physical-digital experience capabilitiesSponsorship strategy and consultingCreative storytelling integrated with technologyAccess to IPG and McCann Worldgroup resources
Use Cases
Olympic and major sporting event brand activationsProduct launches through immersive consumer experiencesCorporate hospitality and B2B event marketingRetail pop-up and in-store brand experiencesFan engagement programs for sports sponsorshipsVirtual and hybrid brand eventsInfluencer and consumer sampling campaigns
Customer Segments
Fortune 500 consumer brandsAutomotive manufacturersFinancial services companiesTechnology companiesBeverage and CPG brandsSports leagues and entertainment properties
Corporate history
  • 1987Founded
Connections

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