Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
Last updated Apr 30, 2026 by ATDb automated enrichment · Connections updated May 3, 2026
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In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...] The post Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News appeared first on ExchangeWire.com.