Octagon

One of the world's largest sports and entertainment marketing agencies, with a broad global footprint and deep capabilities in sponsorship consulting and athlete representation under Omnicom Group.

Octagon is one of the world's leading sports and entertainment marketing agencies, operating as a subsidiary of Omnicom Group. The agency works across the full spectrum of sports marketing, offering services that include sponsorship strategy and consulting, athlete and talent representation, event management, and experiential marketing. With offices spanning North America, Europe, Asia, and beyond, Octagon partners with global brands to help them leverage sports and entertainment properties to reach and engage target audiences in meaningful ways. The agency's athlete representation arm manages the careers and commercial interests of elite athletes across sports including tennis, golf, football, basketball, and the Olympics, negotiating endorsement deals and brand partnerships on their behalf. On the brand side, Octagon advises major corporations on which sports properties, teams, leagues, and events to sponsor, and then activates those sponsorships through creative campaigns, hospitality programs, and live experiences designed to maximize return on marketing investment. Octagon holds a strong market position within the sports marketing sector, competing with agencies such as IMG, WME Sports, and CAA Sports. Its integration within Omnicom Group gives it access to broader media, creative, and data resources, enhancing its ability to deliver integrated marketing solutions. The agency is particularly recognized for its proprietary research and consulting capabilities, including its Passion Tracker tool, which helps brands understand consumer passion points in sports and entertainment to inform sponsorship decisions.