PwC

One of the Big Four global professional services firms; a leading auditor and research partner for internet advertising revenue measurement via the IAB

PwC (PricewaterhouseCoopers) is one of the world's Big Four professional services firms that plays a notable role in the advertising and media industry through research, consulting, and measurement.¹ The report also provides insights into shifting consumer engagement and the impact of AI on ad spend, examining how AI, creators, and performance-driven strategies are reshaping digital advertising.² PwC's Customer Transformation practice advises clients across media, technology, and telecommunications, and has supported the development of the IAB Advertising Revenue Report and Podcast Advertising Revenue Report for over seven years.² PwC's Deals Strategy practice brings over 25 years of experience in AdTech, MarTech, e-commerce, and media.² On the marketing side, PwC works with agencies including Initiative Media for media planning and buying, The Gate for business-to-business work, and CCHM:Ping for integrated financial and professional services communications.¹ Source 1: marketingweek.com — PwC starts trawl for advertising agency Source 2: iab.com — IAB/PwC Internet Advertising Revenue Report: Full Year ...