PwC
PwC helps organizations build trust and deliver sustained outcomes by combining deep industry expertise, global scale, and data-driven consulting across audit, tax, deals, and advisory services.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Industry
- Professional Services / AdTech Consulting & Audit
- Business Model
- Professional Services / Consulting
- Target Market
- Enterprise
- Employee Count
- 100000+
- Revenue Range
- $50B+
- API Available
- Limited
One of the Big Four global professional services firms; a leading advisor and auditor to media, advertising, and technology industries worldwide
PricewaterhouseCoopers (PwC) is one of the world's largest professional services networks, formed in 1998 through the merger of Price Waterhouse and Coopers & Lybrand. With FY2025 revenues of $56.9 billion and approximately 364,000 employees spanning 136 countries, PwC delivers audit and assurance, tax, consulting, and deals (transactions/advisory) services to a broad range of clients including multinational corporations, governments, and high-growth businesses. The firm operates as a network of member firms under a common brand and methodology, headquartered in London. Within the AdTech and marketing ecosystem, PwC plays a significant role as an advisor, auditor, and consultant to media companies, advertisers, agencies, and technology platforms. PwC's Media & Entertainment practice and its data analytics capabilities are frequently engaged for media measurement, ad spend benchmarking (including the IAB Internet Advertising Revenue Report produced in partnership with IAB), and digital transformation consulting. The firm also provides assurance services around brand safety, ad fraud, and supply chain transparency. In April 2025, PwC refreshed its brand identity with a new 'momentum mark' logo and an orange-dominant visual identity, accompanied by the 'So You Can' advertising campaign developed with FutureBrand and McCann. This repositioning underscores PwC's ambition to differentiate itself in a competitive professional services landscape while signaling investment in its own marketing and brand strategy — areas it also advises clients on.
Audit & Assurance
Independent financial statement audits, internal audit support, and assurance over non-financial reporting including ESG and ad measurement.
Tax Services
Corporate tax compliance, transfer pricing, indirect tax, and global mobility services for multinational clients.
Consulting
Business transformation, technology implementation, data & analytics, customer experience, and digital strategy advisory.
Deals Advisory
M&A advisory, due diligence, valuations, restructuring, and transaction services across industries including media and AdTech.
IAB Internet Advertising Revenue Report
Co-produced with IAB, this widely cited annual and semi-annual report benchmarks U.S. digital advertising revenues across formats and channels.
Risk & Regulatory
Cybersecurity, privacy compliance (GDPR, CCPA), brand safety audits, and supply chain risk management for advertisers and media companies.
- 1998Founded