IAB (Interactive Advertising Bureau)
IAB provides the digital advertising industry with the standards, research, and advocacy needed to operate efficiently, transparently, and compliantly at scale. Membership grants access to policy influence, industry benchmarks, and technical frameworks that shape the entire ecosystem.
Last updated Jun 8, 2026 by ATDb automated enrichment
- Industry
- Digital Advertising Standards & Trade Association
- Business Model
- Trade Association / Non-Profit
- Target Market
- Enterprise
- Employee Count
- 51-200
- Revenue Range
- $20M-$50M
- API Available
- Limited
Dominant and unrivaled trade association for the digital advertising industry, serving as the primary standards body and advocacy organization globally
The Interactive Advertising Bureau (IAB) is the preeminent trade association representing the digital advertising and marketing industry. Founded in 1996, IAB empowers the media and marketing industries to thrive in the digital economy by developing technical standards, conducting industry research, and providing legal and public policy guidance. With over 700 leading media companies, brands, and technology firms as members, IAB shapes the rules and practices that govern how digital advertising is bought, sold, and measured across the ecosystem. IAB is perhaps best known for developing foundational industry standards such as the OpenRTB protocol, the IAB Tech Lab's Transparency and Consent Framework (TCF), ads.txt, sellers.json, and the IAB Content Taxonomy. These standards underpin the programmatic advertising infrastructure used globally. IAB also publishes widely cited research including the annual Internet Advertising Revenue Report (in partnership with PwC), which serves as the definitive benchmark for digital ad spend in the United States. As a non-profit trade organization, IAB plays a critical advocacy role on issues including data privacy legislation, ad fraud, brand safety, and the deprecation of third-party cookies. Its technical arm, IAB Tech Lab, focuses specifically on developing open technical standards and solutions. IAB's influence extends globally through regional chapters including IAB Europe, IAB UK, and dozens of other country-level affiliates, making it the most authoritative voice in the digital advertising industry worldwide.
IAB Tech Lab Standards
Open technical standards including OpenRTB, ads.txt, sellers.json, and the Transparency and Consent Framework (TCF) that underpin programmatic advertising infrastructure
Internet Advertising Revenue Report
Annual and semi-annual definitive benchmark report on U.S. digital advertising revenue, produced in partnership with PwC
IAB Certification Programs
Professional certification and training programs for digital advertising practitioners, including the Digital Media Sales Certification
IAB Content Taxonomy
Standardized content categorization taxonomy used across the industry for brand safety, targeting, and contextual advertising
Transparency and Consent Framework (TCF)
Industry-wide GDPR and ePrivacy compliance framework for managing user consent signals across the programmatic supply chain
IAB Playbook Series
Practical guides and best practice documents covering emerging formats, channels, and technologies such as CTV, audio, and retail media
IAB Annual Leadership Meeting (ALM)
Premier industry conference bringing together senior executives to set the agenda for digital advertising
Membership Program
Tiered membership offering access to committees, working groups, research, events, and policy advocacy for media companies, brands, and technology firms
- 1996Founded