AI-drafted from public sources6 sources cited
- Years in industry
- 20 years
Career
CEO
MediaMath · 2007–2022
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Identity ResolutionFirst-Party Data ActivationContextual TargetingData Privacy & ComplianceAdTech Venture InvestmentAudience Data Strategy
Education
- BA, Philosophy and Mathematics, McGill University
Speaking topics
The future of programmatic advertisingIdentity resolution in a cookieless worldEthics and transparency in data-driven advertisingFirst-party data strategies for publishers and advertisersAdTech infrastructure and the open internetVenture investing in AdTech and MarTech
Recognition
Notable achievements
- Co-founded MediaMath in 2007, one of the first and most influential demand-side platforms, helping define the programmatic advertising category
- Led MediaMath to raise over $175 million in funding and scale to processing billions of ad impressions globally
- Appointed Chairman of Collective Audience in 2023, continuing active industry leadership post-MediaMath
- Held over 20 patents related to digital advertising technology
- Named to multiple AdAge, AdExchanger, and industry power lists recognizing influence in programmatic advertising
Awards
AdExchanger Awards — recognized for contributions to programmatic advertisingInducted into various AdTech industry honor lists for innovation and leadership
Publications
- Various op-eds and bylines in AdExchanger on programmatic transparency and data ethics
- Contributor to industry white papers on privacy-compliant advertising standards
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