Angelina Eng

VP of Measurement and Addressability at IAB (Interactive Advertising Bureau)

Leading IAB's measurement standards and addressability initiatives in a privacy-first advertising ecosystem.

Standards SetterNew York, New York, United States25+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Angelina Eng is VP of Measurement and Addressability at the Interactive Advertising Bureau (IAB), where she leads industry-wide initiatives on measurement standards and addressability frameworks for the post-third-party-cookie era. She has been instrumental in advancing IAB's Multi-State Privacy Agreement (MSPA) adoption and shaping guidance on seller-defined audiences and clean room interoperability standards. Previously, she built programmatic and AdTech capabilities at Publicis Groupe, serving Fortune 500 advertisers.

Previous Roles

Senior Programmatic & AdTech Leader

Publicis Groupe

Expertise

Identity ResolutionMeasurement & AttributionAddressabilityProgrammatic AdvertisingPrivacy-Preserving AdvertisingData Clean RoomsPost-Cookie SolutionsIndustry Standards Development

Notable Achievements

Led IAB's industry-wide initiatives on measurement standards and addressability frameworks in the post-third-party-cookie era
Instrumental in developing and advancing IAB's Multi-State Privacy Agreement (MSPA) adoption across the ecosystem
Helped shape IAB guidance on seller-defined audiences and clean room interoperability standards
Built programmatic and AdTech capabilities at major agency holding companies serving Fortune 500 advertisers

Awards

AdExchanger Programmatic Power PlayersAdMonsters Operations Insider

Speaking Topics

Post-Cookie Identity and AddressabilityPrivacy-Preserving MeasurementData Clean Rooms and InteroperabilityProgrammatic Advertising StandardsConsumer Privacy and Ad Effectiveness BalanceAttribution in a Signal-Loss Environment

Publications

IAB guidance documents and white papers on measurement, addressability, and privacy-preserving advertising

Connections