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Scott Cunningham

Fractional Chief Product Officer at Alliance for Audited Media

Bringing technical standards expertise to media auditing and verified accountability at Alliance for Audited Media

Standards SetterLinkedInAustin, Texas, United States20+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Scott Cunningham currently serves as Fractional Chief Product Officer at Alliance for Audited Media, where he applies deep product and technical leadership to advancing media auditing and accountability. He is widely recognized for his earlier work at the Interactive Advertising Bureau (IAB), where as Senior Vice President of Technology and Ad Operations he helped architect the technical standards—spanning programmatic frameworks, ad formats, viewability, and measurement protocols—that shaped modern digital advertising. His career has been defined by translating complex technical challenges into industry-wide solutions that bring clarity and trust to the advertising ecosystem.

Previous Roles

Senior Vice President, Technology and Ad Operations

Interactive Advertising Bureau (IAB) (2010-2018)

General Manager / VP Ad Operations

Various digital media and ad tech companies (2000s)

Expertise
Programmatic AdvertisingAd Standards and SpecificationsViewability MeasurementAd OperationsDigital Media AuditingHeader BiddingSupply Chain TransparencyTechnical Product Leadership
Education
  • Details not publicly confirmed
Notable Achievements
  • Architected foundational IAB technical standards including VAST, VPAID, and OpenRTB frameworks that became industry-wide programmatic infrastructure
  • Led IAB Tech Lab initiatives on viewability and brand safety measurement protocols adopted across the digital advertising ecosystem
  • Co-founded or championed the ads.txt initiative to combat domain spoofing and improve supply chain transparency
  • Appointed Fractional Chief Product Officer at Alliance for Audited Media, applying technical leadership to media auditing and accountability
Awards
AdExchanger Industry Award recognition (standards and technology contributions)
Speaking Topics
Programmatic advertising standards and infrastructureAd fraud and supply chain transparencyViewability and measurement protocolsMedia auditing and accountabilityThe future of digital advertising trust and verification
Publications
  • Confessions of a Media Buyer (industry commentary and blog contributions)
  • Various IAB Tech Lab white papers and technical specifications
Board Memberships
Alliance for Audited Media (leadership role)
Advisory Roles
Various AdTech startups and industry working groups
Connections