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David Cohen

Standards Setter

David Cohen is the Chief Executive Officer of the Interactive Advertising Bureau (IAB).

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Role
CEO
Company
IAB (Interactive Advertising Bureau)
Boards
1
Connections
5

AI-drafted from public sources13 sources cited

Bio

David Cohen is the Chief Executive Officer of the Interactive Advertising Bureau (IAB). IAB is a trade association that empowers the media and marketing industries in the digital economy. Before joining IAB, Cohen served as President, North America for MAGNA, Interpublic Group's centralized media intelligence, investment, and innovation arm, where he oversaw more than $20 billion in media spend. Cohen has a long history of engagement with trade organizations, including IAB and the 4As, where he chaired the Interactive Marketing Committee, and he has helped initiate several industry-wide programs, including a cross-industry video initiative facilitated by EY. Source 1: iab.com — IAB Ushers in New Era: David Cohen Named IAB CEO Source 2: iab.com — IAB Names David Cohen President Source 3: iabtechlab.com — David Cohen

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Education

  • Bachelor's Degree, University at Albany, SUNY

Recognition

Publications

  • Regular contributor to IAB thought leadership reports and whitepapers on digital advertising standards and policy
Connection details