FutureBrand
FutureBrand helps the world's leading organizations transform their brands to drive business performance and long-term relevance. They combine strategic rigor with creative excellence to deliver brand systems that work across every touchpoint.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026
- Industry
- Brand Strategy & Identity Consulting
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 201-500
- Parent Company
- McCann (part of Omnicom Group)
- API Available
- No
A top-tier global brand consultancy within the IPG network, recognized for high-profile corporate and national rebranding projects.
FutureBrand is a leading global brand consultancy specializing in brand strategy, identity design, and brand management. Founded in 1999, the firm works with some of the world's largest corporations, governments, and organizations to build and transform brands that drive business value. Their work spans brand strategy, naming, visual identity, digital experience, and brand governance, making them a full-service partner for enterprise-level brand transformation initiatives. The company operates globally with offices across major markets including London, New York, Paris, Tokyo, Sydney, and Buenos Aires, among others. FutureBrand is known for landmark projects including rebranding American Airlines, Cathay Pacific, and various national identity programs. Their proprietary FutureBrand Index, an annual ranking of the world's most future-proof brands, has become a recognized industry benchmark. FutureBrand operates as part of the Interpublic Group (IPG) network, giving it access to a broad ecosystem of marketing, media, and communications capabilities. While not a traditional AdTech company, FutureBrand plays a significant role in the broader marketing ecosystem by shaping the brand foundations upon which advertising and media strategies are built. Their positioning at the intersection of strategy, design, and experience makes them a critical upstream partner for enterprise marketing and advertising efforts.
Brand Strategy
Comprehensive brand positioning, architecture, and strategy development for corporations and organizations.
Brand Identity Design
Visual identity systems including logo, typography, color, and design language creation.
Brand Naming
Strategic naming services for companies, products, and services.
Digital Brand Experience
Design and strategy for digital touchpoints including websites, apps, and interactive environments.
Brand Governance & Management
Tools, guidelines, and frameworks to ensure consistent brand application across global organizations.
FutureBrand Index
Annual proprietary research ranking the world's most future-proof brands based on perception and performance metrics.
- 1999Founded