IPG Health

World's largest healthcare marketing network by agency count and global reach, now operating within Omnicom post-acquisition

IPG Health, now part of Omnicom following the completion of Omnicom's acquisition of Interpublic Group (IPG), is the world's largest healthcare marketing network. Operating as a specialized division within the broader holding company structure, IPG Health brings together more than a dozen agency brands — including McCann Health, FCB Health, MRM Health, and others — under a unified network designed to serve the full spectrum of healthcare and life sciences marketing needs. The network combines deep scientific and medical expertise with data-driven creative capabilities to help pharmaceutical, biotech, medical device, and consumer health companies connect with healthcare professionals, patients, and caregivers. Founded in 2020 as a consolidation of IPG's healthcare agency assets, IPG Health was built to offer clients integrated capabilities spanning brand strategy, medical education, regulatory affairs, digital marketing, market access communications, and patient engagement. Its scale — with thousands of employees across offices in North America, Europe, and Asia-Pacific — gives it unmatched reach in the healthcare marketing sector. The network's agencies have produced award-winning campaigns across oncology, rare disease, immunology, and consumer wellness categories. The Omnicom–IPG merger, announced in late 2024 and progressing through 2025, positions IPG Health's capabilities within a significantly larger holding company ecosystem. Omnicom has signaled workforce restructuring as part of the integration, though IPG Health's brand portfolio and healthcare specialization represent a core strategic asset. The network competes directly with Publicis Health, WPP Health Practice, and Havas Health & You for dominance in the highly regulated and rapidly growing global healthcare marketing space.