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Brief
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McCann Health

McCann Health combines world-class creative talent with deep scientific and medical expertise to deliver integrated, compliant healthcare communications that drive meaningful outcomes for pharmaceutical and life sciences brands globally.

New York, New York, United StatesFounded 1999Parent: McCann (part of Omnicom Group)

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Healthcare Marketing & Communications
Business Model
Agency
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$500M+
Parent Company
McCann (part of Omnicom Group)
API Available
No
Market Position

One of the top global healthcare communications agency networks, competing for leadership with Publicis Health and Havas Health & You

Overview

McCann Health is one of the world's largest and most awarded healthcare communications agency networks, operating as a specialized division within the broader McCann Worldgroup (part of Interpublic Group, IPG). With a presence spanning more than 60 countries, McCann Health provides end-to-end healthcare marketing and communications services including professional and consumer advertising, medical education, digital health, market access, and patient engagement. The agency serves a wide range of clients across the pharmaceutical, biotech, medical device, and consumer health sectors. McCann Health's capabilities span the full product lifecycle — from early-stage clinical communications and medical affairs support to launch campaigns and long-term brand building. Its integrated model combines scientific rigor with creative excellence, enabling clients to communicate complex medical information to healthcare professionals, patients, and payers in compelling and compliant ways. The network includes specialist agencies such as McCann Echo, Torre Lazur, and others operating under the McCann Health umbrella. Within the AdTech and health marketing ecosystem, McCann Health competes with other large healthcare agency networks such as Publicis Health, Havas Health & You, and VMLY&R Health. Its global scale, deep scientific expertise, and integration with McCann Worldgroup's broader creative and data capabilities give it a strong competitive position, particularly for multinational pharmaceutical clients seeking consistent global-to-local campaign execution.

Products & Features

Professional Advertising

HCP-targeted campaigns across print, digital, and personal promotion channels for pharmaceutical and biotech brands

Consumer Health Marketing

Direct-to-consumer (DTC) advertising and patient engagement campaigns for prescription and OTC products

Medical Education

Scientific and medical education programs including CME, symposia, and publication planning

Digital Health Solutions

Digital and omnichannel marketing including CRM, social media, websites, and mobile health applications

Market Access Communications

Value messaging, payer communications, and HEOR storytelling to support reimbursement and access strategies

Patient Engagement

Patient support programs, adherence communications, and disease awareness campaigns

Key Features
Global network spanning 60+ countriesIntegrated scientific and creative capabilitiesFull product lifecycle support from clinical to commercialRegulatory and medical-legal compliance expertiseOmnichannel campaign executionData-driven insights and analyticsSpecialist agency units within the network
Use Cases
Global pharmaceutical product launchesHCP professional promotion and detailing supportDirect-to-consumer disease awareness campaignsMedical education and congress communicationsPatient adherence and support programsMarket access and payer value communicationRare disease and specialty pharma marketingDigital transformation of healthcare brand communications
Customer Segments
Global pharmaceutical companiesBiotechnology companiesMedical device manufacturersConsumer health and OTC brandsSpecialty pharma companiesRare disease organizations
Corporate history
  • 1999Founded
Connections

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