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Brief
Doceree

Doceree

Doceree enables pharmaceutical and life sciences brands to reach verified, cookieless-targeted healthcare professionals across a global network of medical platforms with full compliance and measurable ROI.

doceree.comNew York, New York, United StatesFounded 2019

Last updated Jun 11, 2026 by ATDb automated enrichment

Industry
Healthcare Programmatic Advertising / Pharma AdTech
Business Model
Marketplace
Target Market
Enterprise
Employee Count
51-200
Funding
$25M
Revenue Range
$10M-$50M
API Available
Yes
Market Position

A leading purpose-built programmatic advertising platform exclusively focused on reaching verified healthcare professionals for pharma and life sciences brands globally.

Overview

Doceree is a healthcare-focused programmatic advertising and marketing platform that connects pharmaceutical brands, medical device companies, and health systems with verified physicians and healthcare professionals (HCPs) across a global network of medical publisher platforms. Founded in 2019, the company has built a proprietary identity resolution engine called ESPYIAN™ that enables precise, compliant targeting of HCPs without relying on third-party cookies, addressing a critical need in an industry where audience verification and regulatory compliance are paramount. The platform operates as a demand-side and supply-side marketplace bridging pharma marketers with medical content platforms, telehealth portals, EHR systems, and other HCP-facing digital environments. Doceree's technology stack includes real-time bidding infrastructure, audience segmentation tools, and campaign analytics tailored to the unique compliance requirements of pharmaceutical advertising, including adherence to HIPAA, GDPR, and industry-specific codes like ABPI and PhRMA guidelines. Doceree has established itself as a significant player in the pharma AdTech niche, competing with companies like PatientPoint, Outcome Health, and Veeva Crossix. The company has expanded globally with offices across the United States, India, the United Kingdom, and other markets, positioning itself as one of the few purpose-built programmatic platforms exclusively serving the healthcare professional marketing segment. It has raised venture funding to fuel its global expansion and technology development.

Products & Features

ESPYIAN™

Proprietary HCP identity resolution engine that identifies and verifies healthcare professionals across digital touchpoints without relying on third-party cookies.

Doceree DSP

Demand-side platform enabling pharma marketers to programmatically buy targeted ad inventory across HCP-facing digital environments with real-time bidding.

Doceree SSP

Supply-side platform for medical publishers and HCP-facing platforms to monetize their inventory by connecting with pharma advertisers.

HCP Audience Segments

Pre-built and custom audience segments based on specialty, prescribing behavior, geography, and other clinical attributes for precise HCP targeting.

Campaign Analytics & Measurement

Real-time reporting and analytics dashboard providing insights on HCP reach, engagement, script lift, and campaign performance metrics.

Key Features
Cookieless HCP identity resolution via ESPYIAN™Real-time programmatic bidding for HCP inventoryVerified physician audience targeting by specialty and NPICross-channel HCP reach (EHR, telehealth, medical portals)Pharma-compliant ad serving with MLR-ready workflowsGlobal HCP network spanning US, UK, India, and other marketsPrescriber-level audience segmentationIntegrated supply and demand marketplace
Use Cases
Pharmaceutical brand promotion to targeted physician specialtiesMedical device marketing to relevant HCP audiencesDisease awareness campaigns reaching verified cliniciansEHR and point-of-care advertising for pharma brandsTelehealth platform monetization through pharma ad revenueSpecialty drug launches targeting prescribers by NPIGlobal multi-market HCP campaigns for life sciences companies
Customer Segments
Pharmaceutical companiesBiotechnology firmsMedical device manufacturersHealthcare agencies and media buyersMedical publishers and HCP platformsTelehealth companiesEHR and clinical software providers
Corporate history
  • 2019Founded

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