WebMD Medscape

Leading healthcare professional advertising platform with verified physician audience

Medscape is a comprehensive online resource and professional network for physicians and healthcare professionals, providing clinical information, medical news, continuing medical education (CME), and point-of-care tools. As part of WebMD Health Corp (owned by Internet Brands, a KKR portfolio company), Medscape operates as a premier healthcare advertising platform that enables pharmaceutical companies, medical device manufacturers, and healthcare brands to reach highly targeted audiences of verified healthcare professionals. The platform combines content, education, and advertising technology to deliver precision marketing solutions in the healthcare vertical. Medscape's advertising technology capabilities include sophisticated audience targeting based on specialty, practice setting, and prescribing behavior, along with native advertising formats, sponsored content, and programmatic advertising options. The platform reaches millions of healthcare professionals globally and provides advertisers with access to one of the most engaged and verified professional audiences in healthcare. Medscape's integration with WebMD's consumer health properties creates a comprehensive healthcare marketing ecosystem spanning both professional and consumer audiences. As a subsidiary of Internet Brands (acquired in 2018), Medscape continues to operate as a distinct brand and platform while benefiting from the broader resources and technology infrastructure of its parent organization. The platform maintains its position as a critical channel for healthcare marketing, particularly for pharmaceutical companies seeking to engage physicians and other prescribers with compliant, targeted advertising campaigns.