Sermo

Leading global physician engagement platform and HCP-focused advertising network, serving pharmaceutical and health brands seeking verified access to over one million triple-verified healthcare professionals

Sermo is a physician engagement platform that operates a global online community connecting more than 1.3 million verified healthcare professionals across 150 countries, providing the healthcare industry with real-time insights and authentic touchpoints.¹ On the advertising side, Sermo offers the Engagement Manager, an on-demand self-serve advertising solution that gives health-focused companies — including pharmaceutical brands and health-adjacent categories such as consumer health, OTC, vitamins and supplements, and digital health — direct access to its community of over one million triple-verified HCPs.² Sermo's data proposition centers on zero-party and first-party data collected directly from its members, enabling advertisers to target physicians by specialty, geography, and on-platform behavior, or via NPI-based list matching, without reliance on third-party cookies.³ Ad formats span feed-based placements — including long-form posts, image and video ads, and polls — as well as message-based channels such as dedicated emails and newsletter placements, with newer capabilities including live and pre-recorded events, dynamic triggered messaging, and A/B testing tools.³ On average, brands advertising on Sermo report a 36% increase in physician intent to discuss the brand with peers, an 18% lift in intent to use or recommend a product, and an 86% lift in unaided awareness.² Source 1: sermo.com — About Sermo | For HCPs, Medical Research & More Source 2: martechcube.com — Sermo Launches Engagement Manager - martechcube.com Source 3: pulsehealth.tech — Pulse Health x Sermo Integration Guide: Getting the Most out ...