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Brief
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Ogilvy Health

Ogilvy Health combines world-class creative storytelling with deep scientific and regulatory expertise to help health brands connect meaningfully with both healthcare professionals and patients.

New York, New York, United StatesFounded 1948Parent: Ogilvy (part of WPP plc)

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Healthcare Marketing & Advertising
Business Model
Agency
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$500M+
Parent Company
Ogilvy (part of WPP plc)
API Available
No
Market Position

A leading global healthcare marketing agency within the WPP/Ogilvy network, competing at the top tier of pharma and health advertising alongside McCann Health and Publicis Health.

Overview

Ogilvy Health is the dedicated health and wellness division of Ogilvy, one of the world's most storied advertising and communications networks. Operating as a full-service healthcare marketing agency, Ogilvy Health serves pharmaceutical, biotechnology, medical device, and consumer health clients with a broad range of services including brand strategy, medical education, regulatory-compliant advertising, digital marketing, public relations, and patient engagement programs. The agency leverages deep scientific understanding combined with creative excellence to build compelling narratives for complex health brands across both professional (HCP) and direct-to-consumer (DTC) audiences. Ogilvy Health operates globally with offices across North America, Europe, and Asia-Pacific, benefiting from the broader Ogilvy network's scale and resources. As part of WPP, the world's largest advertising holding group, Ogilvy Health has access to proprietary data platforms, media buying capabilities, and cross-agency collaboration that independent health agencies cannot match. The agency is recognized for its ability to navigate the regulatory complexities of pharmaceutical advertising while still delivering emotionally resonant, behavior-changing creative work. In the AdTech and health marketing ecosystem, Ogilvy Health competes with other large holding-company health agencies such as McCann Health, Publicis Health, and Havas Health & You. Its competitive differentiation lies in the combination of Ogilvy's iconic creative heritage, WPP's technology and data infrastructure (including tools like Choreograph), and a dedicated team of medical, scientific, and regulatory specialists. The agency is particularly well-regarded for its integrated approach that bridges clinical evidence, patient insights, and brand storytelling.

Products & Features

Brand Strategy & Positioning

Development of brand identity, messaging frameworks, and market positioning for pharmaceutical and health brands.

HCP Marketing

Targeted campaigns and medical education programs aimed at healthcare professionals across specialties.

DTC Advertising

Direct-to-consumer campaigns across TV, digital, social, and print channels, compliant with FDA and regulatory standards.

Patient Engagement Programs

Initiatives designed to support patient adherence, disease awareness, and health literacy.

Medical Education

Scientifically rigorous educational content for clinicians, including CME-adjacent materials and symposia.

Digital & Social Health Marketing

Social media strategy, content marketing, influencer engagement, and digital media planning for health brands.

Public Relations & Communications

Corporate communications, media relations, and crisis communications for health and life sciences companies.

Market Access & Payer Marketing

Communications strategies targeting payers, formulary decision-makers, and health systems.

Key Features
Integrated HCP and DTC campaign capabilitiesRegulatory and medical affairs expertiseGlobal network with local market knowledgeAccess to WPP data and technology platformsScientific and clinical content developmentPatient insights and behavioral researchCross-channel media planning and buyingDisease awareness and public health campaigns
Use Cases
Pharmaceutical product launch campaignsDisease awareness and unbranded health educationHealthcare professional (HCP) detailing and digital engagementPatient support and adherence programsBiotech IPO and corporate communicationsConsumer health brand building and retail marketingRare disease community engagementOncology marketing to oncologists and patients
Customer Segments
Large pharmaceutical companiesBiotechnology firmsMedical device manufacturersConsumer health and OTC brandsHealth systems and hospitalsNon-profit health organizationsGovernment health agencies
Corporate history
  • 1948Founded
Connections
See integrations with Ogilvy Health (5)

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