WPP plc
WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023.
Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources148 sources cited
At a glance
- Employees
- 100000+
- Revenue
- £14.74 billion (FY2024)
- Stock
- WPP
About
World's largest advertising and communications holding company by revenue, operating a global network of creative, media, and technology agencies
WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023. Its portfolio includes major agency brands such as AKQA, Burson, Hogarth, Landor, Ogilvy, and VML, as well as WPP Media (formerly GroupM), which operates media-buying and planning networks including EssenceMediacom, Mindshare, and Wavemaker. WPP serves advertisers and marketers by combining media intelligence, creative capabilities, next-generation production, enterprise solutions, and strategic counsel, all unified through its agentic marketing platform, WPP Open. WPP Open enables end-to-end marketing planning and execution in a single secure workspace, powered by live data from clients, partners, and WPP itself, optimizing media investment in real time while preserving data privacy and control. Working alongside best-in-class AI partners, WPP leads clients in business transformation and marketing modernization, connecting strategy directly to execution. WPP generated £14.74 billion in revenue during fiscal year 2024, a slight decline from £14.85 billion the prior year. Source 1: wikipedia.org — WPP plc Source 2: wpp.com — About WPP – the trusted growth partner for leading brands Source 3: companieshistory.com — WPP Net Worth, Competitors, Marketcap, Revenue, 2026
Business model
Agency Holding Company
Target market
Enterprise
What they offer
WPP Open
Agentic marketing platform enabling end-to-end marketing planning and execution in a single secure workspace, powered by live data from clients, partners, and WPP, with real-time media investment optimization.
WPP Media (formerly GroupM)
Global media investment and planning division operating networks including EssenceMediacom, Mindshare, and Wavemaker.
Ogilvy
Global creative and communications agency offering advertising, PR, and brand consulting services.
VML
Global brand experience agency combining creativity, technology, and commerce.
AKQA
Innovation and design agency focused on digital products and experiences.
Hogarth
Global content production and workflow management agency.
Burson
Global public relations and communications agency.
Landor
Brand strategy and design consultancy.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1971 · Founded