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Brief
WPP plc

WPP plc

Advertising, Marketing & CommunicationsHolding Companywpp.com

WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
1971
HQ
London, England, United Kingdom
Connections
221

AI-drafted from public sources148 sources cited

At a glance

Employees
100000+
Revenue
£14.74 billion (FY2024)
Stock
WPP
19integrations5competitors14corporate family1joint ventures1partners5acquisitions

About

World's largest advertising and communications holding company by revenue, operating a global network of creative, media, and technology agencies

WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023. Its portfolio includes major agency brands such as AKQA, Burson, Hogarth, Landor, Ogilvy, and VML, as well as WPP Media (formerly GroupM), which operates media-buying and planning networks including EssenceMediacom, Mindshare, and Wavemaker. WPP serves advertisers and marketers by combining media intelligence, creative capabilities, next-generation production, enterprise solutions, and strategic counsel, all unified through its agentic marketing platform, WPP Open. WPP Open enables end-to-end marketing planning and execution in a single secure workspace, powered by live data from clients, partners, and WPP itself, optimizing media investment in real time while preserving data privacy and control. Working alongside best-in-class AI partners, WPP leads clients in business transformation and marketing modernization, connecting strategy directly to execution. WPP generated £14.74 billion in revenue during fiscal year 2024, a slight decline from £14.85 billion the prior year. Source 1: wikipedia.org — WPP plc Source 2: wpp.com — About WPP – the trusted growth partner for leading brands Source 3: companieshistory.com — WPP Net Worth, Competitors, Marketcap, Revenue, 2026

Business model

Agency Holding Company

Target market

Enterprise

What they offer

  • WPP Open

    Agentic marketing platform enabling end-to-end marketing planning and execution in a single secure workspace, powered by live data from clients, partners, and WPP, with real-time media investment optimization.

  • WPP Media (formerly GroupM)

    Global media investment and planning division operating networks including EssenceMediacom, Mindshare, and Wavemaker.

  • Ogilvy

    Global creative and communications agency offering advertising, PR, and brand consulting services.

  • VML

    Global brand experience agency combining creativity, technology, and commerce.

  • AKQA

    Innovation and design agency focused on digital products and experiences.

  • Hogarth

    Global content production and workflow management agency.

  • Burson

    Global public relations and communications agency.

  • Landor

    Brand strategy and design consultancy.

Key features

AI-powered marketing platform (WPP Open) for end-to-end campaign planning and executionIntegrated media buying and planning through WPP Media networksGlobal creative and production capabilities across 100+ countriesData privacy-preserving client workspace with live data integrationReal-time media investment optimizationEnterprise-grade brand and communications strategy

Use cases

Global brand advertising campaigns across multiple channelsMedia planning and buying optimization for large advertisersBrand identity and design strategyPublic relations and corporate communicationsDigital product and experience designContent production and localization at scaleMarketing transformation and business modernization consulting

Customer segments

Global Fortune 500 brandsConsumer goods companiesTechnology companiesFinancial services firmsHealthcare and pharmaceutical companiesRetail and e-commerce brandsGovernment and public sector organizations

Tech & specs

Technology stack

WPP Open (proprietary AI marketing platform)AI and machine learning integrations (via partner ecosystem)Cloud-based data infrastructureMarketing automation toolsProgrammatic media buying technology

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 1971 · Founded
Connection details
View WPP plc’s full portfolio (14) See alternatives to WPP plc See integrations with WPP plc (19) See people at WPP plc (10) See acquisitions by WPP plc (5)

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