WPP acquires 24/7 Real Media for $649M
AcquisitionWPP24/7 Real Media
May 17, 2007649M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Holdco arms race for ad-tech: WPP picked up 24/7 Real Media's ad-serving + search marketing stack as Google was buying DoubleClick.
- Acquirer
- WPP
- Target
- 24/7 Real Media
- Deal Value
- $649M
Connections