Design Bridge and Partners

One of the largest dedicated brand design agencies globally, operating within the WPP network with a multi-studio international presence

Design Bridge and Partners is a WPP-owned global brand design agency created in January 2023 through the merger of two established WPP design studios, Design Bridge and Superunion. The combined entity brings together decades of expertise in brand identity, packaging design, environmental design, and brand strategy, operating across studios in Europe, Asia, and the Americas. The agency works with some of the world's most recognised brands across consumer goods, healthcare, financial services, and other sectors, helping them build and evolve their visual identities and brand systems. As a specialist design agency within the WPP network, Design Bridge and Partners serves marketers and brand owners seeking to differentiate through design. Its capabilities span brand creation and repositioning, packaging design, digital brand expression, motion and spatial design, and brand strategy consulting. The agency's global footprint and integration within WPP gives it access to broader marketing, media, and communications resources, making it a significant player in the brand design and marketing services landscape. The agency competes with other major brand design consultancies and creative agencies, leveraging its scale, multi-studio network, and WPP group relationships to win and retain large multinational clients. Its formation reflects WPP's ongoing strategy of consolidating specialist agencies to create stronger, more competitive offerings in key marketing services disciplines.