BCW (Burson Cohn & Wolfe)

Was the world's third-largest public relations firm by revenue at the time of its formation in 2018; merged into Burson in 2024 as part of WPP's PR consolidation strategy.

BCW (Burson Cohn & Wolfe), now operating as Burson, was a global public relations and communications firm headquartered in New York City, created in February 2018 when parent company WPP Group PLC merged its subsidiaries Cohn & Wolfe and Burson-Marsteller.¹ At the time of its formation, BCW ranked as the world's third-largest public relations firm by revenue.¹ WPP combined the two agencies because of their complementary strengths, including Burson-Marsteller's public affairs and corporate work alongside Cohn & Wolfe's digital creative content, consumer, and healthcare capabilities.¹ BCW offered clients creative content and strategic communications services across sectors including business-to-business, consumer, corporate, crisis management, healthcare, public affairs, and technology, with a focus on building and protecting reputations through a consulting methodology it used to assess and manage what it called "reputation capital." In January 2024, WPP announced plans to merge BCW with Hill & Knowlton to form the new agency Burson, with that merger finalized in July 2024.¹ Source 1: wikipedia.org — Burson (company)