Porter Novelli
Porter Novelli helps brands build authentic, purpose-driven narratives that resonate with consumers and stakeholders, combining research-backed insights with integrated communications to drive meaningful business and social outcomes.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026
- Industry
- Public Relations & Communications
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Revenue Range
- $100M-$500M
- Parent Company
- Omnicom Group
- API Available
- No
A leading global PR agency specializing in purpose-driven communications, operating as a subsidiary of Omnicom Group with a strong reputation in social marketing and corporate purpose strategy.
Porter Novelli is a global public relations and integrated communications agency with deep roots in social marketing and purpose-driven communications. Founded in 1972 by Jack Porter and Bill Novelli, the agency has built a reputation for helping brands articulate and activate their social purpose, connecting corporate values to consumer behavior and stakeholder engagement. The agency operates across practices including corporate communications, brand marketing, public affairs, and digital strategy. Within the broader marketing and communications ecosystem, Porter Novelli occupies a distinctive niche at the intersection of PR, social impact, and brand strategy. The agency has pioneered research-driven approaches to purpose marketing, publishing influential studies such as the Porter Novelli Purpose Tracker, which measures consumer attitudes toward corporate purpose. Its methodology blends traditional earned media with digital, social, and content strategies to deliver integrated communications programs. Porter Novelli is a subsidiary of Omnicom Group, one of the world's largest advertising and marketing holding companies. This affiliation provides access to a vast network of sister agencies, data resources, and global capabilities. The agency serves Fortune 500 companies, nonprofits, government agencies, and emerging brands across sectors including healthcare, technology, consumer goods, and food and beverage.
Purpose Tracker
Proprietary research tool measuring consumer attitudes toward corporate purpose and social responsibility.
Integrated Communications Planning
Cross-channel communications strategy combining earned, owned, and paid media.
Corporate Communications
Reputation management, executive positioning, and stakeholder engagement services.
Brand Marketing & PR
Consumer-facing public relations and brand storytelling campaigns.
Public Affairs
Government relations, policy communications, and advocacy strategy.
Healthcare Communications
Specialized communications services for pharmaceutical, biotech, and health system clients.
Digital & Social Strategy
Social media management, influencer marketing, and digital content creation.
- 1972Founded