Ketchum
Ketchum delivers integrated communications strategies that combine earned, owned, and paid media to build brand reputation and drive measurable business outcomes for global clients.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 12, 2026
- Industry
- Public Relations & Integrated Communications
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $500M-$1B
- Parent Company
- Omnicom Group
- API Available
- No
One of the top global PR and communications agencies, operating as a subsidiary of Omnicom Group with a broad multinational footprint.
Ketchum is one of the world's leading public relations and integrated communications agencies, with a history spanning over a century. Founded in 1923, the firm offers a broad range of services including media relations, brand strategy, digital communications, social media, content marketing, crisis communications, and influencer marketing. Ketchum serves a diverse roster of Fortune 500 clients across sectors such as consumer goods, healthcare, food and beverage, technology, and financial services. As part of the Omnicom Group, one of the largest global advertising and communications holding companies, Ketchum benefits from significant resources, a global network of offices, and cross-agency collaboration. The firm has consistently ranked among the top PR agencies worldwide and has won numerous industry awards, including PRWeek and SABRE awards, reflecting its creative and strategic capabilities. While Ketchum is primarily a PR and communications agency rather than a pure AdTech company, it operates at the intersection of earned media, paid media, and data-driven communications. Its relevance to the AdTech ecosystem lies in its use of analytics platforms, audience insights, influencer technology, and integrated campaign management tools that bridge traditional PR with modern digital advertising strategies.
Media Relations
Strategic earned media placement and journalist relationship management across global markets.
Digital & Social Media
Social media strategy, content creation, community management, and digital campaign execution.
Brand Strategy
Brand positioning, messaging frameworks, and integrated communications planning.
Crisis Communications
Reputation management, crisis preparedness, and real-time response strategies.
Influencer Marketing
Influencer identification, campaign management, and performance measurement across platforms.
Analytics & Insights
Data-driven audience insights, campaign measurement, and communications analytics.
Content Marketing
Storytelling, content strategy, and multi-channel content production.
- 1923Founded