BCW (Burson Cohn & Wolfe)

Rebranded

New York, NY, United States · Founded 2018

5001-10000 employees

Sourced & current · updated Oct 25, 20261 of 5 facts verified

BCW (Burson Cohn & Wolfe), now operating as Burson, was a global public relations and communications firm headquartered in New York City, created in February 2018 when parent company WPP Group PLC merged its subsidiaries Cohn & Wolfe and Burson-Marsteller.

Where they sit

Stack tier: Ecosystem Services (A)

Marketing Agency

Was the world's third-largest public relations firm by revenue at the time of its formation in 2018; merged into Burson in 2024 as part of WPP's PR consolidation strategy.

Ownership

Parent: WPP plc

Competitors