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BCW (Burson Cohn & Wolfe)

Rebranded
Sourced & current · updated May 18, 2026

BCW (Burson Cohn & Wolfe) was WPP's PR network formed 2018 from the merger of Burson-Marsteller + Cohn & Wolfe. Merged with Hill & Knowlton on July 1, 2024 to form Burson. BCW brand retired.

Where they sit

Stack tier: Ecosystem Services (A)

Ownership

Parent: WPP plc

Competitors

F
FleishmanHillard
H
Hill & Knowlton
W
Weber Shandwick
B
Brunswick Group
E
Edelman
K
Ketchum
O
Ogilvy PR
P
Porter Novelli
Pre-call brief from ATDb — sourced from the live database, current as of May 18, 2026. Not a static screenshot.