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Ben Cicchetti
Global Head of Marketing, Data & Technology Solutions at WPP
Cicchetti is known for his technical leadership in building and evangelizing data clean room infrastructure at InfoSum, making him a central figure in the industry's shift toward privacy-safe data collaboration.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Ben Cicchetti is Global Head of Marketing, Data & Technology Solutions at WPP (from March 2026). He previously spent eight years at InfoSum, the data-collaboration company, latterly as SVP, Marketing & Communications.
Previous Roles
SVP, Marketing & Communications
InfoSum (2018–2026)
Expertise
Data Clean RoomsPrivacy-Enhancing TechnologiesFederated Data CollaborationIdentity ResolutionFirst-Party Data StrategyCookieless AdvertisingData GovernanceProgrammatic Advertising
Notable Achievements
- Led technical development of InfoSum's federated data clean room platform, adopted by major broadcasters, retailers, and financial services firms globally
- Helped establish InfoSum as a category-defining company in privacy-safe data collaboration ahead of the deprecation of third-party cookies
- Contributed to industry education on privacy-enhancing technologies through speaking engagements and trade press at scale
Speaking Topics
Data Clean Rooms and Privacy-Safe CollaborationThe Future of Identity in a Cookieless WorldFederated Data Architecture for AdvertisingFirst-Party Data Strategy and ActivationPrivacy-Enhancing Technologies in AdTech
Publications
- Various bylines and contributed articles in AdTech trade press including The Drum, Digiday, and ExchangeWire on data clean rooms and privacy-safe advertising
Connections