Ben Cicchetti

Ben Cicchetti is one of the AdTech industry's foremost technical authorities on privacy-enhancing technologies and data clean rooms, serving as Chief Technology Officer at InfoSum. In this role, he leads the engineering and product development of InfoSum's federated data collaboration platform, which allows brands, publishers, and data partners to match and analyze data without it ever leaving their own environments. His work sits at the intersection of data science, privacy law, and modern advertising infrastructure. Cicchetti has been instrumental in positioning InfoSum as a pioneer in the data clean room space, a category that has grown significantly in importance as third-party cookies are deprecated and privacy regulations tighten globally. He has been a vocal advocate for federated learning and decentralized data architectures as the sustainable future of data collaboration in advertising, helping clients including major broadcasters, retailers, and financial services firms unlock data partnerships that were previously impossible under traditional data-sharing models. Beyond his technical leadership at InfoSum, Cicchetti is a recognized thought leader who regularly contributes to industry conversations around identity resolution, data ethics, and the future of audience targeting in a cookieless world. He has spoken at major industry events and contributed to trade press, helping educate the broader market on how privacy-safe data collaboration can replace legacy data practices without sacrificing marketing effectiveness.

• Led technical development of InfoSum's federated data clean room platform, adopted by major broadcasters, retailers, and financial services firms globally
• Helped establish InfoSum as a category-defining company in privacy-safe data collaboration ahead of the deprecation of third-party cookies
• Contributed to industry education on privacy-enhancing technologies through speaking engagements and trade press at scale

• Various bylines and contributed articles in AdTech trade press including The Drum, Digiday, and ExchangeWire on data clean rooms and privacy-safe advertising