Lauren Wetzel

Global President, Data & Technology Solutions at WPP

Global leadership in data and technology solutions for modern advertising at WPP

OperatorNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Lauren Wetzel serves as Global President, Data & Technology Solutions at WPP, where she leads the company's data and technology strategy at a global scale. She brings deep expertise in connecting data-driven solutions with advertising and marketing outcomes for brands. Wetzel is recognized for her command of first-party data, measurement, and the application of technology to drive accountable media performance.

Previous Roles

CEO

InfoSum (2022-2024)

Chief Operating Officer

InfoSum (2021-2022)

Senior Vice President, Data Solutions

LiveRamp (2018-2021)

Expertise

First-Party Data StrategyData Clean RoomsIdentity ResolutionProgrammatic AdvertisingData CollaborationMeasurement & AttributionPrivacy-Enhancing TechnologiesAddressable Media

Education

Bachelor's Degree, University of Virginia

Notable Achievements

Led InfoSum as CEO through its acquisition by WPP, integrating the data clean room platform into WPP's global data and technology infrastructure
Championed the adoption of privacy-safe data collaboration and clean room technology across major global advertisers and media owners
Appointed Global President, Data & Technology Solutions at WPP, overseeing data and technology strategy across the world's largest advertising group

Awards

AdExchanger's Top Women in Media & Ad Tech (nominee/honoree)

Speaking Topics

Data clean rooms and privacy-safe collaborationFirst-party data activation and strategyThe future of identity in a cookieless worldAccountable and measurable media performanceConnected intelligence in advertising technology

Connections