VP of Omnichannel Media at Albertsons Media Collective
Wetzel is known for advancing omnichannel retail media strategy at Albertsons, particularly her focus on closed-loop measurement that connects digital and in-store advertising data to verified purchase outcomes.
Last updated Mar 28, 2026 by AI Enrichment
Lauren Wetzel is a senior retail media executive at Albertsons Media Collective, one of the largest and most sophisticated retail media networks in the United States. In her role as VP of Omnichannel Media, she leads the strategic development of media solutions that connect brands with shoppers across digital, in-store, and off-site channels, leveraging Albertsons' rich first-party purchase data to deliver measurable outcomes for advertisers. Wetzel is recognized in the retail media space for her expertise in closed-loop measurement — the ability to tie advertising exposure directly to in-store and online purchase behavior — a capability that has become a defining differentiator for grocery-anchored retail media networks. Her work focuses on helping CPG brands and other advertisers move beyond impression-based metrics toward true sales-lift and attribution models that demonstrate real business impact. As retail media has emerged as one of the fastest-growing segments in digital advertising, Wetzel has been part of the leadership team positioning Albertsons Media Collective as a competitive force alongside networks operated by Walmart, Kroger, and Amazon. Her omnichannel mandate reflects the industry's broader push to unify fragmented shopper touchpoints into cohesive, measurable advertising experiences.