WPP OpenDoor
One WPP team spanning its agencies and disciplines to plan and buy Amazon's media across EMEA and APAC.
Last updated Oct 24, 2026 by the ATDb Editorial Team
AI-drafted from public sources6 sources cited
At a glance
About
WPP's bespoke client practice dedicated to Amazon's media planning and buying in EMEA and APAC
WPP OpenDoor is WPP's dedicated global client practice for Amazon. WPP set it up to run Amazon's media planning and buying in EMEA and APAC after Amazon put the account up for review in late 2023, and it spans WPP's agencies and disciplines; WPP describes it as an integration of the best of WPP and Amazon. Appointments since December 2024 include Geoff de Burca as European strategy lead for Amazon's cross-channel marketing and Deepa Jatkar, from Wavemaker, as India head in January 2025. OpenDoor is a client team, not a programmatic buying platform.
Business model
Agency / Managed Services
Target market
Enterprise