WPP OpenDoor

London, England, United Kingdom · Founded 2019

51-200 employees

Sourced & current · updated May 25, 2026

WPP OpenDoor is WPP's unified programmatic buying platform that consolidates media investment across major digital platforms for WPP agency clients.

Where they sit

Demand Side Platform (DSP)Programmatic Platform

WPP's proprietary centralized programmatic buying platform serving the WPP agency network and its global client base

Parent: WPP plc