Skip to content
ATDbbeta
BS

Baiju Shah

Thought Leader

Baiju Shah is the Group Chief Strategy Officer of WPP and Global CEO of AKQA.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
Group Chief Strategy Officer, WPP and Global CEO, AKQA
Company
WPP
Connections
5

AI-drafted from public sources9 sources cited

Bio

Baiju Shah is the Group Chief Strategy Officer of WPP and Global CEO of AKQA. As a co-founder of Accenture Song, formerly known as Accenture Interactive, Shah served as Global Chief Strategy Officer and Senior Managing Director, where he helped shape the organization's vision, growth strategy, acquisitions, and service offerings. He led Accenture Song's integration of AI across its creative services and co-led Fjord, its design and innovation consultancy, growing it to 35 global studios. Source 1: wpp.com — WPP appoints Baiju Shah as group Chief Strategy Officer Source 2: wpp.com — WPP appoints Baiju Shah as Global CEO of AKQA

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Education

  • MBA, University (specific institution not publicly confirmed)
  • Undergraduate Degree (specific details not publicly confirmed)
Connection details