Skip to content
Brief
S

Scholz & Friends

Scholz & Friends delivers integrated, culturally resonant creative campaigns combining strategic brand thinking with award-winning execution across all media channels in Europe.

Hamburg, Berlin, GermanyFounded 1981Parent: Serviceplan

Last updated May 18, 2026 by ATDb automated enrichment

Industry
Creative Advertising & Brand Communications
Business Model
Agency
Target Market
Enterprise
Employee Count
501-1000
Revenue Range
$50M-$150M
Parent Company
Serviceplan
API Available
No
Market Position

One of Germany's top independent creative agency networks with strong pan-European presence, particularly dominant in the DACH region.

Overview

Scholz & Friends is a leading German creative agency network founded in Hamburg, with a strong reputation for innovative and award-winning advertising campaigns. The agency offers a full spectrum of creative services including brand strategy, integrated communications, digital marketing, film production, and public relations. With offices across major European cities including Berlin, Hamburg, Vienna, and Zurich, the network serves a diverse portfolio of blue-chip clients across various industries. The agency has built its reputation on combining strategic thinking with creative excellence, producing campaigns that resonate across traditional and digital media channels. Scholz & Friends is particularly known for its work in Germany and the broader DACH region, where it competes with both global holding company networks and independent agencies. Its integrated approach allows clients to access a full suite of communications services under one roof. Scholz & Friends became part of the Serviceplan Group, one of Europe's largest independent agency groups, which significantly expanded its resources and reach. This partnership has strengthened its position in the European market while maintaining its creative identity and heritage. The agency continues to be a significant player in the European advertising landscape, known for culturally resonant campaigns and strategic brand-building capabilities.

Products & Features

Brand Strategy

Comprehensive brand positioning, identity development, and long-term brand architecture consulting.

Integrated Advertising Campaigns

Full-service campaign development spanning TV, print, out-of-home, digital, and social media.

Digital Marketing

Digital strategy, content creation, social media management, and performance marketing services.

Film & Content Production

In-house production capabilities for TV commercials, branded content, and digital video.

Public Relations

Strategic PR and communications services to complement advertising campaigns.

Design & Visual Identity

Corporate design, packaging, and visual identity systems for brands.

Key Features
Integrated creative and strategic services under one roofStrong European and DACH market expertiseAward-winning creative output recognized at Cannes, D&AD, and EffieMulti-office network across Germany, Austria, and SwitzerlandCross-channel campaign execution from concept to productionDeep cultural understanding of German-speaking markets
Use Cases
National brand launch campaigns in German-speaking marketsPan-European integrated advertising campaignsCorporate rebranding and visual identity overhaulsDigital transformation of traditional advertising strategiesPublic sector and social awareness campaignsProduct launch communications across multiple channels
Customer Segments
Large German and European corporationsFMCG and consumer goods brandsAutomotive manufacturersFinancial services companiesRetail and e-commerce brandsPublic sector and government organizations
Corporate history
  • 1981Founded
Connections

Explore further

2 views