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Brief
Landor & Fitch was rebranded to Landor (Nov 2023)— see Landor for current status.

Landor & Fitch

Brand Consulting & DesignAgency

Landor & Fitch combines decades of brand strategy heritage with world-class experience and identity design capabilities, offering clients a fully integrated brand transformation partner at global scale.

Last updated Oct 26, 2026 by the ATDb Editorial Team

Founded
1941
HQ
London, United Kingdom
Connections
7

AI-drafted from public sources11 sources cited

At a glance

Employees
1001-5000
Revenue
$200M-$500M
4integrations1competitors
Marketing Agency

About

A WPP-owned global brand consultancy; renamed Landor in November 2023.

Landor & Fitch was a WPP brand consultancy formed by combining Landor and the design firm Fitch. It worked on brand strategy, identity and experience design. On 21 November 2023 it dropped Fitch from its name and became Landor.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy

    Research-led brand positioning, architecture, and portfolio strategy services

  • Visual Identity

    Logo, identity systems, and brand guidelines development for global organizations

  • Naming

    Corporate, product, and portfolio naming strategy and development

  • Packaging Design

    Consumer packaging design and structural innovation across FMCG and retail categories

  • Retail & Environment Design

    Physical retail experience, store design, and branded environment services inherited from Fitch

  • Digital Brand Experience

    Digital product design, UX, and online brand expression services

  • Brand Activation

    Campaign, motion, and brand communications design to bring identities to life

Key features

End-to-end brand transformation from strategy through executionGlobal delivery network spanning Americas, EMEA, and Asia-PacificDeep sector expertise across FMCG, financial services, retail, and healthcareCombined heritage of Landor (est. 1941) and Fitch (est. 1972)Integrated strategy, identity, and experience design under one roofAccess to WPP's broader network of media, data, and creative capabilities

Use cases

Corporate rebranding and identity refresh for large enterprisesBrand architecture rationalization following mergers and acquisitionsNew product or sub-brand naming and identity creationRetail environment and store experience redesignPackaging redesign for FMCG brand repositioningDigital brand system development for omnichannel consistencyEmployer brand and internal brand engagement programs

Customer segments

Global Fortune 500 corporationsConsumer packaged goods companiesFinancial services and banking institutionsRetail and hospitality brandsHealthcare and pharmaceutical companiesTechnology companiesGovernment and public sector organizations

Tech & specs

Technology stack

Adobe Creative SuiteFigmaSketchBrand management platforms3D visualization and prototyping tools

Security & compliance

GDPR

Deployment

On-premise

API

No

Corporate history
  1. 1941 · Founded
  2. 2023Became Landor
Connection details

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Landor & Fitch