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Cindy Rose

Chief Executive Officer at WPP

Rose is known for her enterprise technology leadership and her ability to drive large-scale digital transformation, now applying that expertise to reinvent one of the world's largest advertising holding companies amid AI disruption.

OperatorLondon, United Kingdom5+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Cindy Rose is the Chief Executive Officer of WPP, the world's largest advertising and communications group, appointed in September 2025. Her selection to lead WPP marks a significant strategic signal — bringing a technology-first operator to helm a holding company navigating the convergence of AI, data, and creative services at scale. She succeeded Mark Read, who had led the company since 2018 through a period of restructuring and digital transformation. Prior to WPP, Rose served as Chief Operating Officer of Global Enterprise at Microsoft, where she was responsible for driving enterprise cloud adoption and digital transformation across Microsoft's largest global clients. Before that role, she served as CEO of Microsoft UK, a position she held for several years and in which she became a prominent voice on technology, diversity, and digital skills in Britain. Her tenure at Microsoft UK was marked by significant growth in cloud services and a strong public profile on issues of AI readiness and workforce transformation. Rose's appointment at WPP is widely seen as a bet on technology-led reinvention of the holding company model, as the industry grapples with AI disruption, identity signal loss, and the growing power of retail media and data clean rooms. Her background in enterprise software, cloud infrastructure, and large-scale digital transformation positions her to accelerate WPP's AI and data strategy across its portfolio of agencies including Ogilvy, GroupM, and VMLY&R.

Previous Roles

Chief Operating Officer, Global Enterprise

Microsoft (2023-2025)

Chief Executive Officer, Microsoft UK

Microsoft (2016-2023)

Vice President, Digital Marketplaces

Vodafone (2013-2016)

Managing Director

Disney Online Studios Europe (2010-2013)

Expertise
AI-Driven Marketing TransformationEnterprise Technology StrategyCloud ServicesDigital TransformationHolding Company OperationsData StrategyMarketing Technology (MarTech)Programmatic Advertising
Education
  • BA, University of Oxford
Notable Achievements
  • Appointed CEO of WPP in September 2025, becoming one of the most prominent female CEOs in global advertising
  • Led Microsoft UK to significant cloud and AI growth, positioning the UK subsidiary as a leader in enterprise digital transformation
  • Championed digital skills and AI readiness initiatives in the UK during her tenure as Microsoft UK CEO
  • Selected to lead WPP's strategic pivot toward AI-integrated marketing services at a critical industry inflection point
Awards
Named among the most influential women in UK technology during Microsoft UK tenure
Speaking Topics
AI and the Future of MarketingDigital Transformation at ScaleWomen in Technology LeadershipThe Reinvention of the Advertising Holding CompanyEnterprise Cloud Strategy
Board Memberships
WPP plc