Ben Hovaness
Ben Hovaness serves as Chief Intelligence Officer at Omnicom Media Group, where he leads research, insights, and strategic intelligence functions that inform how one of the world's largest media agency networks plans and buys media. He is widely recognized for his expertise in television and streaming measurement, audience analytics, and the transformation of video advertising in a fragmented media environment. His work helps Omnicom's clients and agency brands navigate rapid shifts in how audiences are measured and how media value is assessed across linear and digital platforms. Hovaness has built a reputation as a rigorous and outspoken analyst of the media measurement ecosystem, frequently engaging with debates around Nielsen's methodologies, the rise of alternative currencies, and the implications of streaming growth for advertisers. He is a regular voice in trade press and at industry events, offering pointed perspectives on data quality, transparency, and the future of audience measurement. His commentary is frequently cited in publications covering the advertising and media industries. Before stepping into the Chief Intelligence Officer role, Hovaness held senior research and insights positions within Omnicom Media Group, developing deep expertise in video investment strategy and audience intelligence. His career reflects a consistent focus on translating complex media data into actionable strategic guidance for major advertisers.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 14, 2026
AI-drafted from public sources4 sources cited
- Years in industry
- 15 years
Bio
Ben Hovaness serves as Chief Intelligence Officer at Omnicom Media Group, where he leads research, insights, and strategic intelligence functions that inform how one of the world's largest media agency networks plans and buys media. He is widely recognized for his expertise in television and streaming measurement, audience analytics, and the transformation of video advertising in a fragmented media environment. His work helps Omnicom's clients and agency brands navigate rapid shifts in how audiences are measured and how media value is assessed across linear and digital platforms. Hovaness has built a reputation as a rigorous and outspoken analyst of the media measurement ecosystem, frequently engaging with debates around Nielsen's methodologies, the rise of alternative currencies, and the implications of streaming growth for advertisers. He is a regular voice in trade press and at industry events, offering pointed perspectives on data quality, transparency, and the future of audience measurement. His commentary is frequently cited in publications covering the advertising and media industries. Before stepping into the Chief Intelligence Officer role, Hovaness held senior research and insights positions within Omnicom Media Group, developing deep expertise in video investment strategy and audience intelligence. His career reflects a consistent focus on translating complex media data into actionable strategic guidance for major advertisers.
Career
EVP, Global Specialized CapabilitiesCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed Chief Intelligence Officer at Omnicom Media Group, overseeing research and strategic intelligence across one of the largest global media agency networks
- Emerged as a leading industry voice on the credibility and limitations of Nielsen measurement during the industry's measurement crisis
- Regularly quoted in top-tier trade publications including Ad Age, Adweek, and Broadcasting & Cable on media measurement and streaming trends
Publications
- Frequently cited in Ad Age, Adweek, Broadcasting & Cable, and MediaPost