Flywheel Digital

Leading retail media platform focused on Amazon and e-commerce advertising before acquisition

Flywheel Digital was a leading commerce media and retail advertising technology platform that specialized in helping brands optimize their advertising and sales performance on e-commerce platforms, particularly Amazon. The company provided a comprehensive suite of tools for managing retail media campaigns, including bid optimization, analytics, and strategic services across major retail platforms. Flywheel built a strong reputation in the rapidly growing retail media space by combining technology with strategic expertise to help brands navigate the complex landscape of e-commerce advertising. In 2021, Flywheel Digital was acquired by Ascential (now part of Omnicom), which merged it with other commerce and retail media assets to form Perpetua. The acquisition was part of a broader consolidation trend in the retail media sector as the industry matured and scaled. Flywheel's technology and team were integrated into Perpetua's platform, which continues to serve brands and agencies with e-commerce advertising solutions. The Flywheel brand ceased to operate as a distinct entity following this integration, with its capabilities and client relationships absorbed into the Perpetua offering.