Flywheel Digital

A leading commerce media platform for enterprise brands, now operating under Omnicom Media Group with deep retail media and e-commerce optimization capabilities across major marketplaces.

Flywheel Digital is a commerce media and retail media platform that enables brands and agencies to manage, optimize, and scale their advertising and sales performance across major e-commerce marketplaces including Amazon, Walmart, Target, and Instacart. The company combines sophisticated software with managed services to help clients drive measurable growth through retail media, digital shelf analytics, and supply chain intelligence. Its platform provides end-to-end visibility into the commerce funnel, from search advertising and sponsored products to content optimization and inventory management. Originally founded as a standalone commerce media company and later acquired by Ascential, Flywheel Digital was subsequently acquired by Omnicom in a deal that closed on January 2, 2024, for approximately $835 million. The acquisition positioned Flywheel within Omnicom Media Group, significantly expanding Omnicom's commerce and retail media capabilities and giving the group a powerful technology-driven offering for brand clients navigating the rapidly growing retail media landscape. Flywheel Digital occupies a strong market position at the intersection of retail media, e-commerce analytics, and managed services. Its integrated approach — combining proprietary technology with expert human services — differentiates it from pure-play SaaS competitors. As retail media networks continue to proliferate and ad spend on platforms like Amazon Advertising accelerates, Flywheel's capabilities make it a critical partner for enterprise consumer goods brands seeking to compete effectively in the digital shelf environment.

• 2014Founded
• 2024Acquired by Omnicom Group