Alex McCord

Alex McCord leads Flywheel Digital as CEO and serves as Head of Omnicom Commerce, overseeing the commerce capability across Omnicom's network. Flywheel Digital is a commerce acceleration platform that helps brands manage and grow their businesses across major retail marketplaces and retail media networks, combining technology, data and managed services to drive performance for brand clients. Under McCord's leadership, Flywheel operates at the intersection of retail media, ecommerce and advertising — a fast-growing segment of the marketing industry as brands increasingly invest in commerce-driven media strategies. Flywheel was acquired by Omnicom in 2023, integrating its capabilities into Omnicom's broader commerce offering and giving McCord a group-level remit across the holding company's commerce practice.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 22, 2026