Epsilon Retail Media

Major retail media technology provider serving enterprise retailers

Epsilon Retail Media is a comprehensive retail media network platform operated by Epsilon, a Publicis Groupe company. The solution enables retailers to build, manage, and scale their own retail media networks by leveraging their first-party customer data and digital properties. Epsilon Retail Media provides end-to-end capabilities including onsite and offsite advertising, sponsored product placements, display advertising, and advanced measurement and attribution tools. As part of Epsilon's broader data and technology offerings, the retail media solution combines the company's decades of experience in identity resolution, data management, and marketing technology with the rapidly growing retail media sector. The platform serves major retailers looking to create new revenue streams by offering advertising opportunities to brands and suppliers who want to reach high-intent shoppers. Epsilon Retail Media competes in the increasingly competitive retail media network space by offering white-label solutions that allow retailers to maintain their brand identity while accessing enterprise-grade advertising technology. The solution integrates with Epsilon's CORE ID identity graph and data management capabilities, providing advertisers with sophisticated targeting, personalization, and measurement capabilities across the retail customer journey. This positions Epsilon Retail Media as a significant player in the retail media ecosystem, serving both endemic brands (suppliers selling through the retailer) and non-endemic advertisers looking to reach valuable retail audiences.