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UM (Universal McCann)

UM (Universal McCann)

Media Buying & PlanningAgencyumww.com

UM operates as a borderless global media agency network across 100+ markets and 120+ offices, with more than 3,000 employees worldwide.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 22, 2026

History
Founded
1999
HQ
New York, NY, United States
Network
Omnicom Media
Parent
Omnicom Group
Connections
29

AI-drafted from public sources23 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
14integrations8competitors1corporate family
Attribution & AnalyticsMarketing AgencyProgrammatic Platform

About

One of the world's largest media agency networks, now operating within Omnicom Media Group alongside OMD, PHD, Initiative, Hearts & Science, and Mediahub following the Omnicom-IPG merger closed in late 2025.

UM operates as a borderless global media agency network across 100+ markets and 120+ offices, with more than 3,000 employees worldwide. Its approach centers on identifying cultural truths, locating moments where audiences are receptive, and building targeted triggers that spark action — with the goal of producing media that genuinely lands rather than merely exists. UM's Full Colour Media operating system, powered by Omni+, combines human intelligence with technological capability to move clients from merely optimal media execution to truly remarkable outcomes. The agency leverages Brand Patterns — sitting at the intersection of human and artificial intelligence — to surface the uniqueness and nuance of brands and unlock growth. Source 1: umww.com — About UM Source 2: umww.com — UM US (Global Headquarters) – UM is a global media company.

Business model

Agency

Target market

Enterprise

What they offer

  • Unified Intelligence Suite

    Proprietary data and analytics platform integrating audience insights, media performance data, and market intelligence to inform media strategy.

  • Media Planning & Buying

    Full-service media planning and buying across all channels including digital, programmatic, TV, OOH, audio, and social.

  • Programmatic Solutions

    Advanced programmatic media buying capabilities leveraging data partnerships and trading desk infrastructure.

  • Performance Marketing

    Data-driven performance media services focused on measurable ROI and business outcomes for clients.

  • Content & Partnerships

    Strategic content marketing, branded entertainment, and media partnership solutions.

Key features

Global media buying scale across 100+ marketsProprietary audience intelligence and data platformsIntegrated programmatic and direct media buyingCross-channel media planning and attributionAdvanced analytics and measurement capabilitiesCommerce media and retail media expertiseBrand safety and media quality controls

Use cases

Global brand media planning and buyingProgrammatic advertising at scaleCross-channel audience targeting and reachPerformance and direct-response media campaignsBrand awareness and upper-funnel media strategyRetail and commerce media activationMedia measurement and attribution

Customer segments

Fortune 500 and global enterprise advertisersConsumer packaged goods brandsFinancial services companiesTechnology companiesAutomotive brandsRetail and e-commerce companiesHealthcare and pharmaceutical brands

Tech & specs

Technology stack

Proprietary audience intelligence platformsProgrammatic DSP integrationsData management and clean room technologiesAttribution and measurement toolsAI and machine learning for media optimization

Security & compliance

GDPRCCPABrand Safety Standards

Deployment

Cloud

API

Limited

Explore further

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