FCB
Full-service integrated creative advertising and marketing communications, historically renowned for breakthrough campaigns across global markets — a legacy brand now transitioning into TBWA as part of post-merger consolidation.
Last updated Jun 6, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Advertising Agency / Creative Services
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 10000+
- Revenue Range
- $1B+
- Parent Company
- Omnicom Group
- API Available
- No
One of the largest global advertising agency networks historically, now being wound down as a distinct brand following the Omnicom-IPG merger completed November 2025, with operations merging into TBWA by H1 2026.
FCB (Foote, Cone & Belding) is a global full-service advertising agency network with roots dating back to 1873, making it one of the oldest and most established agencies in the world. The agency offers a comprehensive suite of services including brand strategy, creative development, media planning and buying, digital marketing, data analytics, and integrated communications. FCB operates across more than 100 countries and is known for producing culturally resonant, award-winning campaigns for major global brands across virtually every industry vertical. FCB became a subsidiary of Omnicom Group when the Omnicom-Interpublic Group merger closed on November 26, 2025. Per Omnicom's post-merger consolidation announcement, the FCB brand is scheduled to be retired in H1 2026, with FCB's operations folding into TBWA Worldwide (Omnicom's consolidation reduces global advertising networks to three: TBWA, McCann, and BBDO). The network has consistently ranked among the top creative agencies globally, earning recognition at major industry awards shows including Cannes Lions, Clio Awards, and the Effie Awards. FCB's approach combines deep consumer insights with bold creative execution, positioning itself as a partner for brands seeking both brand-building and performance-driven outcomes. In the modern AdTech ecosystem, FCB has evolved beyond traditional advertising to embrace data-driven marketing, programmatic capabilities, and technology-enabled creative solutions. The agency works with blue-chip clients including major consumer packaged goods companies, financial services firms, healthcare brands, and retail giants, leveraging IPG's broader technology and data infrastructure, including Acxiom and Kinesso, to deliver precision marketing at scale.
Creative Advertising
Development of brand campaigns across TV, digital, print, and out-of-home channels.
Integrated Marketing Communications
End-to-end marketing strategy and execution spanning paid, earned, and owned media.
Brand Strategy
Long-term brand positioning, identity development, and consumer insight research.
Digital & Social
Digital content creation, social media strategy, and performance marketing services.
Data & Analytics
Audience insights and campaign measurement to optimize creative and media effectiveness.
- 1873Founded
- 2026Rebranded to TBWA Worldwide