Publicis Worldwide

Formerly one of the top global creative agency networks by revenue and reach, operating as a flagship brand within Publicis Groupe before being merged into Leo in 2025.

Publicis Worldwide was a global creative agency network and one of the flagship brands within Publicis Groupe, the French multinational advertising and communications conglomerate. Operating across dozens of countries, the network delivered integrated creative services including brand strategy, advertising campaign development, digital marketing, and communications planning to major multinational clients across virtually every industry sector. It was consistently ranked among the top creative networks in the world by revenue and creative output. Throughout its history, Publicis Worldwide served as the primary creative engine of Publicis Groupe, working with blue-chip advertisers on brand-building campaigns spanning television, print, digital, and emerging media channels. The network was known for its strong creative culture and its ability to deliver globally consistent campaigns with local market relevance, leveraging Publicis Groupe's broader ecosystem of data, media, and technology capabilities. In January 2025, Publicis Groupe announced the formation of Leo, a new creative constellation created by merging Publicis Worldwide and Leo Burnett into a single unified network. The rebrand, effective January 14, 2025, marked the end of the Publicis Worldwide brand as a distinct entity. The combined Leo network inherited the talent, clients, and creative heritage of both predecessor agencies, representing one of the most significant structural moves in the holding company's history and signaling Publicis Groupe's ambition to consolidate its creative firepower under a single, powerful global brand.