AI-drafted from public sources22 sources cited
At a glance
- Employees
- 10000+
- Revenue
- $1B+
About
Top-3 global media agency network by billings, consistently ranked among the most-awarded agencies worldwide
OMD Worldwide is a global media communications agency and subsidiary of Omnicom Group, operating as Omnicom Media Group's designated media specialist brand. Recognized as Cannes Lions 2024 Media Network of the Year and RECMA's best-performing media network globally, OMD operates across more than 100 countries with a workforce exceeding 12,000 people. Its core product suite includes OMD Design, an end-to-end planning process, and Omni, an integrated marketing operating system that centralizes data-driven planning and investment decisions to help clients achieve faster, more effective outcomes. OMD Design guides users through every stage of the insight and planning process, built around principles of radical collaboration and consumer empathy to surface insights that transcend narrow category definitions. By combining innovation, creativity, and evidence-based analytics with an emphasis on consumer empathy, OMD helps clients optimize media connections, uncover audience insights, and drive measurable performance and growth. The agency serves clients across a broad range of channels, including programmatic digital, streaming video, and connected television, helping advertisers target consumers with relevant ad content to maximize performance and return on investment. Source 1: wikipedia.org — OMD Worldwide Source 2: growthtalent.org — Manager, Marketing Science at OMD · New York Source 3: mgomd.com — OMD named Adweek's Global Media Agency of the Year ... Source 4: spotify.com — OMD RedTalks | Podcast on Spotify
Business model
Agency
Target market
Enterprise
What they offer
Omni Platform
Omnicom's proprietary people-based marketing and insights platform used by OMD for audience identification, precision targeting, and cross-channel media orchestration.
Media Planning & Strategy
Full-service media planning across all channels including digital, TV, OOH, print, radio, and emerging media formats.
Programmatic & Digital Buying
Advanced programmatic media buying leveraging data, AI, and automation to optimize digital advertising spend across display, video, and connected TV.
Search & Social
Paid search and social media advertising management across Google, Meta, TikTok, and other major platforms.
Data & Analytics
Audience insights, campaign measurement, attribution modeling, and performance analytics to optimize media investments.
Content & Creative Strategy
Media-informed content strategy and creative optimization services to align messaging with media placement.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1996 · Founded