Skip to content
Brief
OMD

OMD

Media Planning & BuyingAgencyomd.com

OMD Worldwide is a global media communications agency and subsidiary of Omnicom Group, operating as Omnicom Media Group's designated media specialist brand.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
1996
HQ
New York, New York, United States
Parent
Omnicom Group
Connections
30

AI-drafted from public sources22 sources cited

At a glance

Employees
10000+
Revenue
$1B+
10integrations7competitors1corporate family

About

Top-3 global media agency network by billings, consistently ranked among the most-awarded agencies worldwide

OMD Worldwide is a global media communications agency and subsidiary of Omnicom Group, operating as Omnicom Media Group's designated media specialist brand. Recognized as Cannes Lions 2024 Media Network of the Year and RECMA's best-performing media network globally, OMD operates across more than 100 countries with a workforce exceeding 12,000 people. Its core product suite includes OMD Design, an end-to-end planning process, and Omni, an integrated marketing operating system that centralizes data-driven planning and investment decisions to help clients achieve faster, more effective outcomes. OMD Design guides users through every stage of the insight and planning process, built around principles of radical collaboration and consumer empathy to surface insights that transcend narrow category definitions. By combining innovation, creativity, and evidence-based analytics with an emphasis on consumer empathy, OMD helps clients optimize media connections, uncover audience insights, and drive measurable performance and growth. The agency serves clients across a broad range of channels, including programmatic digital, streaming video, and connected television, helping advertisers target consumers with relevant ad content to maximize performance and return on investment. Source 1: wikipedia.org — OMD Worldwide Source 2: growthtalent.org — Manager, Marketing Science at OMD · New York Source 3: mgomd.com — OMD named Adweek's Global Media Agency of the Year ... Source 4: spotify.com — OMD RedTalks | Podcast on Spotify

Business model

Agency

Target market

Enterprise

What they offer

  • Omni Platform

    Omnicom's proprietary people-based marketing and insights platform used by OMD for audience identification, precision targeting, and cross-channel media orchestration.

  • Media Planning & Strategy

    Full-service media planning across all channels including digital, TV, OOH, print, radio, and emerging media formats.

  • Programmatic & Digital Buying

    Advanced programmatic media buying leveraging data, AI, and automation to optimize digital advertising spend across display, video, and connected TV.

  • Search & Social

    Paid search and social media advertising management across Google, Meta, TikTok, and other major platforms.

  • Data & Analytics

    Audience insights, campaign measurement, attribution modeling, and performance analytics to optimize media investments.

  • Content & Creative Strategy

    Media-informed content strategy and creative optimization services to align messaging with media placement.

Key features

Global media buying scale across 100+ countriesAccess to Omni, Omnicom's proprietary data and AI platformIntegrated cross-channel media planning and executionAdvanced programmatic and addressable media capabilitiesRobust measurement, attribution, and analytics frameworksStrategic partnerships with major media owners and technology platformsDedicated practice areas for search, social, commerce, and CTV

Use cases

Global brand media planning and buying for multinational advertisersProgrammatic and digital media campaign managementCross-channel audience targeting and personalizationTV and video advertising strategy and buyingPerformance media and direct response campaignsBrand safety and media quality managementCommerce media and retail media network activationConnected TV and streaming media planning

Customer segments

Global Fortune 500 brandsConsumer packaged goods companiesAutomotive manufacturersFinancial services and insurance companiesTechnology and telecommunications brandsRetail and e-commerce companiesHealthcare and pharmaceutical advertisersEntertainment and media companies

Tech & specs

Technology stack

Omni (Omnicom proprietary marketing platform)Programmatic DSPs (DV360, The Trade Desk, Amazon DSP)Google Marketing PlatformMeta Business SuiteClean room technologies (LiveRamp, Google PAIR)Advanced TV and CTV buying platformsThird-party measurement and attribution tools (Nielsen, Comscore)AI and machine learning optimization tools

Security & compliance

GDPRCCPABrand Safety Standards (GARM)TAG Certified Against Fraud

Deployment

Cloud

API

Limited

Explore further

4 views