Skip to content
ATDbbeta
EM

Erin Matts

Operator

Erin Matts is Global Chief Experience Officer at Omnicom Precision Marketing Group, where she drives integrated experience strategy across Omnicom Group's precision marketing portfolio. She previously served as CEO of Hearts & Science, leading the data-driven agency through significant growth within the Omnicom network. She also held CMO and CEO roles at Annalect, Omnicom's data and analytics engine, where she helped shape its data-driven marketing capabilities.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Global Chief Experience Officer (Omnicom Precision Marketing Group)
Company
Omnicom Group
Based
Los Angeles, California, United States
Years in industry
15 years

Bio

Erin Matts is Global Chief Experience Officer at Omnicom Precision Marketing Group, where she drives integrated experience strategy across Omnicom Group's precision marketing portfolio. She previously served as CEO of Hearts & Science, leading the data-driven agency through significant growth within the Omnicom network. She also held CMO and CEO roles at Annalect, Omnicom's data and analytics engine, where she helped shape its data-driven marketing capabilities.

Career

  • CMO, then CEO

    Annalect

  • CEO

    Hearts & Science

  • Executive

    OMD

  • Executive

    Viant

Expertise & education

Expertise

Programmatic AdvertisingIdentity ResolutionPeople-Based AdvertisingData StrategyRevenue OperationsPrivacy-Compliant MarketingGo-to-Market StrategyMarketing Execution Platforms

Speaking topics

Data-Driven MarketingIdentity Resolution and PrivacyProgrammatic Advertising StrategyRevenue Operations in AdTech

Recognition

Notable achievements

  • Served as CEO of Hearts & Science, leading the data-driven agency through a period of significant growth within the Omnicom network.
  • Held both CMO and CEO roles at Annalect, Omnicom's data and analytics engine, helping shape its data-driven marketing capabilities.
  • Appointed Global Chief Experience Officer at Omnicom Precision Marketing Group, driving integrated experience strategy across Omnicom Group's precision marketing portfolio.